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SightX News

Introducing Asynchronous Video Interviews: Humanizing Insights, at Scale

SightX now offers native asynchronous video interviews, enabling researchers to capture authentic, emotive feedback directly within surveys. No third-party tools or complex setups required....

1 min read

26 Aug, 2025

Case Studies & eBooks

Mowi Salmon Dinner

How Mowi Found Clarity in a Complex Category: The Power...

In a complex and rapidly evolving seafood category, Mowi, the world’s largest Atlantic salmon company, turned...

2 min read

14 Oct, 2025

SightX News

SightX logo next to ZS logo

SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep...

3 min read

30 Apr, 2025

SightX News

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Advanced Automated Segmentation: Smarter Insights for Every Team

SightX’s new Advanced Automated Segmentation marks a leap forward in audience understanding. This capability delivers the...

2 min read

27 Oct, 2025
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

How to Run Better Brand Recall Surveys:…

rand recall is a crucial metric for evaluating the effectiveness of marketing…

4 min read
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Ten Types of Survey Bias and How to Avoid Them

Surveys are an essential tool for collecting data and gaining insights into…

4 min read
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Ten Brand Perception Questions to Ask Your…

In today's saturated market, understanding how your brand is perceived by…

3 min read
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10 Brand Awareness Questions You Should Be…

Brand awareness is the first step towards building trust, establishing a solid…

4 min read
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Best Practices for Running a Pricing Analysis

Pricing is a critical aspect of any business strategy. The right price can…

4 min read
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10 Tips for Better Ad Testing

Advertising plays a critical role in shaping brand perception and driving…

5 min read
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Seven Questions to Ask During a Pricing Analysis

As you likely know, determining the optimal price for your products or…

5 min read
Concept illustration of canned beverages with poured drinks in front, set against a purple background, surrounded by viewer sentiment reactions with smiling, neutral, and sad face emojis

How to Choose the Right Ad Testing Platform

Ad testing platforms have become indispensable for marketers and advertisers…

7 min read
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Brand Equity Research: What it is, Methods, and…

 

5 min read
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Understanding Brand Perception & Ways to…

Understanding how consumers perceive your brand is no longer optional, but…

7 min read

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