Gabor-Granger Pricing Tool

Maximize revenue without compromising demand

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gabor granger output

What is a Gabor-Granger Pricing Study?

Gabor-Granger is a pricing methodology used in consumer research to examine the relationship between price and demand for products and services. While it will ultimately help you find the optimal price point, it will also show you the effect that raising or lowering your price will have on your product’s demand.

Benefits of Gabor-Granger Pricing Research

Maximize Revenue

Discover the value people place on each aspect of your product to perfect your feature set.

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Gauge Price Elasticity

Test your pricing against competitors to determine sensitivity to price and feature changes.

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SightX’s Gabor-Granger can help you…

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Pinpoint an Optimal Price Point

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Gauge Price Elasticity

And so much more…

Gabor-Granger with SightX