Gabor-Granger Pricing Tool
Maximize revenue without compromising demand
What is a Gabor-Granger Pricing Study?
Gabor-Granger is a pricing methodology used in consumer research to examine the relationship between price and demand for products and services. While it will ultimately help you find the optimal price point, it will also show you the effect that raising or lowering your price will have on your product’s demand.
Benefits of Gabor-Granger Pricing Research
Maximize Revenue
Discover the value people place on each aspect of your product to perfect your feature set.
Gauge Price Elasticity
Test your pricing against competitors to determine sensitivity to price and feature changes.
SightX’s Gabor-Granger can help you…
Pinpoint an Optimal Price Point
Gauge Price Elasticity
And so much more…
Gabor-Granger with SightX
Gabor-Granger Made Simple
Our user-friendly interface paired with automated analysis makes for a simplified approach to pricing research.
Advanced Automated Analysis
The SightX platform puts a wide range of advanced automated capabilities right at your fingertips. Let our A.I. and machine learning powered platform so you can focus on what matters most: discovering key insights and gaining your competitive edge.
