Modern Research Tools for Brand Teams
Create more meaningful brand connections. SightX’s suite of tools makes it easy for anyone to leverage consumer insights to elevate their brand.
Trusted by the world's most iconic brands
AI-Driven Approach
With a single prompt, you can design, deploy, analyze, and summarize brand studies in-platform. No market research experience required.
Flexible & Scalable
Our enterprise solutions give you unlimited access to all of our brand research tools and templates. Making it easier to optimize every aspect of your brand.
Easy to Use
SightX's intuitive interface makes it simple to set up and conduct research studies. Even without a research background, you can understand brand perception.
Save Time
Let AI do the heavy lifting. Waste less time creating surveys and experiments, and focus your energy on finding and applying insights to drive your brand growth.
Evaluate Brand Positioning
Competitive Analysis
Evaluate competitors in your market to better understand how to uniquely position your brand.
Concept Testing
Screen brand messaging and positioning strategies with your target market.
Market Segmentation
Uncover the different segments within your market to find your ideal buyers.
Measure Consumer Sentiments & Track Brand Health
Key Driver Analysis
Identify the main factors that drive consumer behavior and preferences.
Brand Tracking
Monitor your preferred brand metrics over time to measure the impact of your efforts.
Optimize Brand Messaging
Message Testing
Evaluate the overall effectiveness of your brand messaging.
Text Highlighter
Get targeted feedback from your audience on how to perfect different aspects of your brand messaging.
Conjoint Analysis
Learn what your audience values most about your brand to create more powerful messaging.
Evaluate Brand Positioning
Competitive Analysis
Evaluate competitors in your market to better understand how to uniquely position your brand.
Concept Testing
Screen brand messaging and positioning strategies with your target market.
Market Segmentation
Uncover the different segments within your market to find your ideal buyers.
Measure Consumer Sentiments & Track Brand Health
Key Driver Analysis
Identify the main factors that drive consumer behavior and preferences.
Brand Tracking
Monitor your preferred brand metrics over time to measure the impact of your efforts.
Optimize Brand Messaging
Message Testing
Evaluate the overall effectiveness of your brand messaging.
Text Highlighter
Get targeted feedback from your audience on how to perfect different aspects of your brand messaging.
Conjoint Analysis
Learn what your audience values most about your brand to create more powerful messaging.
Meet our Customers
Learn MoreWhy Insights Matter for Brand Teams
Demonstrate ROI
Measure the ROI of your brand building efforts by tracking the tangible uplift in brand awareness, changes in consumer perceptions, and shifts in sentiments.
Improve Brand Messaging
With insights on brand perception, engagement, and purchase intent you can tailor your brand messaging to your ideal customers.
Stand Out in the Crowd
Do you know whether your brand is a top choice for your ideal buyers? Identify your competitors and see how you stack up against competitors.
Brand Research Services
Need some help getting your brand studies off the ground? Let the SightX research team become an extension of your own!
Our team of in-house experts will guide you through every step in the brand research process, from survey development and scripting to analysis support and everything in between.