Modern Research Tools for Brand Teams

Create more meaningful brand connections. SightX’s suite of tools makes it easy for anyone to leverage consumer insights to elevate their brand.


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Evaluate Brand Positioning

Competitive Analysis

Evaluate competitors in your market to better understand how to uniquely position your band and products.

Concept Testing

Screen brand messaging and positioning strategies with your target market.

Market Segmentation

Uncover the different segments within your market to find your ideal audience.

Measure Consumer Sentiments & Track Behaviors

Key Driver Analysis

Identify the main factors that drive consumer behavior and preference.

Brand Tracking

Monitor your brand metrics over time to measure the impact of your efforts.

Optimize Brand Messaging

Message Testing

Evaluate the overall effectiveness of your brand messaging.

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Get targeted feedback from your audience on how to perfect different aspects of your brand messaging..

Conjoint Analysis

Learn what your audience values most about your brand or product to create more powerful messaging.

Meet our Customers

Why Insights Matter for Brand Teams

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Demonstrate ROI

Measure the ROI of your brand building efforts by tracking the tangible uplift in brand awareness, changes in consumer perceptions, and shifts in sentiments.

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Improve Brand Messaging

With insights on brand perception, engagement, and purchase intent you can tailor your brand messaging to your ideal customers.

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Stand Out In the Crowd

Do you know whether your brand is a top choice for your ideal buyers? Identify your competitors and see how you stack up against competitors.

Brand Research Services

Our team of in-house experts will guide you through every step in the brand research process, from survey development and scripting to analysis support and everything in between.