Modern Research Tools for Product Teams
Turn great ideas into great products! SightX's suite of tools makes it easy for anyone to leverage consumer insights to optimize every aspect of their products.
Trusted by the world's most iconic brands
AI-Driven Approach
With a single prompt, you can be guided on best practices, design an entire research study and summarize key findings and insights.
Flexible & Scalable
Our enterprise solutions give you unlimited access to all of our product research tools making it easier to optimize every aspect of your product.
Easy to Use
SightX's intuitive interface makes it simple to set up and conduct research, even without a research background.
Save Time
Waste less time scripting, exporting, or cleaning data, and focus your energy on finding and applying insights.
Evaluate Existing Products & Uncover New Market Opportunities
Competitive Analysis
Evaluate competitors in your market to understand their strengths, weaknesses, and strategies.
Concept Testing
Screen new product ideas with a sample of your target buyers.
Market Segmentation
Uncover the different segments within your market to find your ideal buyers.
Optimize Package Design & Marketing Impact
Package Testing
Collect feedback on you product packaging to optimize design and functionality.
Message Testing
Evaluate the effectiveness of your product messaging.
Concept Testing
Screen product designs with a sample of your target buyers.
Product Refinement & Portfolio Optimization
Conjoint
Determine how people value different attributes and features to help determine your pricing strategy and product development.
Maxdiff
Determine which product or service attributes users prefer (or don’t prefer) to optimize your offering.
TURF
Gauge the appeal and reach (e.g., willingness to buy) within a market for a combination of products, features, or messages to maximize reach.
Evaluate Existing Products & Uncover New Market Opportunities
Competitive Analysis
Evaluate competitors in your market to understand their strengths, weaknesses, and strategies.
Concept Testing
Screen new product ideas with a sample of your target buyers.
Market Segmentation
Uncover the different segments within your market to find your ideal buyers.
Product Refinement & Portfolio Optimization
Conjoint
Determine how people value different attributes and features to help determine your pricing strategy and product development.
Maxdiff
Determine which product or service attributes users prefer (or don’t prefer) to optimize your offering.
TURF
Gauge the appeal and reach (e.g., willingness to buy) within a market for a combination of products, features, or messages to maximize reach.
Meet our Customers
Learn MoreWhy Product Research Matters
Maximize Product Revenue
Forget gut feelings and best guesses. Use insights from your target market to pinpoint a price that maximizes your revenue without compromising demand.
Minimize Risks
Let consumer insights guide your product development process to lead with data-driven decision-making. Arrive at launch day with confidence!
Find Differentiators
Research the competitive landscape to help uncover gaps in the market and find ways for your product stand out from the crowd.
Nail Your Messaging
Understand what matters most to your users. Craft messaging that speaks directly to their needs and drives action.
Product Research Services
Need some help getting your product research and testing off the ground? Partner with SightX and let our research team become an extension of your own.
Our team of in-house experts will guide you through every step in the product market research process, from survey development and scripting to analysis support and everything in between.