TURF Analysis Software
Reveal powerful sentiments about your brand and products
What is TURF Analysis?
TURF analysis is used in consumer research to find an optimal mix of offerings (like products, features, or messaging claims) that appeal to the maximum number of people in the most efficient and cost-effective way. TURF is widely used to analyze questions where respondents select options they prefer from a set. Using that data, it examines combinations of products, features, or messages to find the one with the highest unduplicated reach.
Benefits of TURF Analysis
Expand Your Reach
Avoid redundancies in your products and marketing to attract the biggest audience and grow your customer base.
Optimize Your Product Features & Lineup
Uncover the perfect mix of features that appeal to the largest group of consumers, avoiding overlap.
Perfect Your Messaging
Discover the mix of claims and messaging styles that appeal to the largest audience.
SightX’s TURF Analysis can help you with…
Service & Product Feature Optimization
Messaging & Claims
Brand Portfolio & Product Line Planning
And so much more…
TURF Analysis with SightX
Unique Technology
While some platforms take an approximate approach, the SightX platform uses linear programming to assess EVERY possible combination to find optimal solutions without approximations.
Advanced Automated Analysis
The SightX platform puts a wide range of advanced automated capabilities right at your fingertips. Let AI and machine learning do the heavy lifting so you can focus on what matters most: discovering key insights and gaining your competitive edge.
