Automated MaxDiff Analysis & Survey Tool
Discover the value consumers place on each of your product’s features
Why Use MaxDiff Analysis?
You might assume all of your product’s features are valued equally, but consumers often have strong conscious (and unconscious) preferences. MaxDiff analysis is used to measure the relative importance of each of your product’s attributes, allowing you to optimize your products and messaging.
Benefits of Using Automated MaxDiff Analysis
Develop Stronger Products
Understand the features your customers care about most to design optimal offerings.
Optimize Your Messaging
Discover the messaging and product claims that resonate most with your target market.
Discover High-Potential Audiences
Identify clusters of consumers with similar preferences and purchase intent scores.
Use SightX’s Automated MaxDiff Analysis To…
Evaluate Product Features
Test Product Messaging & Claims
Identify Ideal Market Segments
And so much more…
SightX Automated MaxDiff Analysis & Survey Tool
MaxDiff Made Simple
Just specify your product attributes test and let the platform design a balanced experiment that minimizes bias.
Advanced Automated Analysis
The SightX platform puts a wide range of advanced automated capabilities right at your fingertips. Let our A.I. and machine learning powered platform so you can focus on what matters most: discovering key insights and gaining your competitive edge.