Discover the value consumers place on each of your product’s features
You might assume all of your product’s features are valued equally, but consumers often have strong conscious (and unconscious) preferences. MaxDiff analysis is used to measure the relative importance of each of your product’s attributes, allowing you to optimize your products and messaging. Understand the features your customers care about most to design optimal offerings. Discover the messaging and product claims that resonate most with your target market. Identify clusters of consumers with similar preferences and purchase intent scores. And so much more… Just specify your product attributes test and let the platform design a balanced experiment that minimizes bias. The SightX platform puts a wide range of advanced automated capabilities right at your fingertips. Let our A.I. and machine learning powered platform so you can focus on what matters most: discovering key insights and gaining your competitive edge.
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Why Use MaxDiff Analysis?
Benefits of Using Automated MaxDiff Analysis
Develop Stronger Products
Optimize Your Messaging
Discover High-Potential Audiences
Use SightX’s Automated MaxDiff Analysis To…
Evaluate Product Features
Test Product Messaging & Claims
Identify Ideal Market Segments
SightX Automated MaxDiff Analysis & Survey Tool
MaxDiff Made Simple
Advanced Automated Analysis
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