Exploring Market Research Trends & Insights

Research Resources
search icon

Ten Quantitative Product Research and Development Methodologies

Quantitative methodologies are crucial in uncovering actionable product development and market insights. 

Naira Musallam, PhD • 24 May 2024

Research Resources
search icon

Concept Validation Strategies and Methods

  When you're ready to validate a new idea, concept testing is one of the best tools you can use. Whether the idea is for a new product, ad copy, or brand logo- concept testing will help you refine your ideas and ensure market readiness.

Naira Musallam, PhD • 22 May 2024

Research Resources
search icon

A Complete Guide to Price Sensitivity Testing (Updated 2024)

Pricing is both an art and a science, requiring you to strike a delicate balance between profitability and people's willingness to pay. 

Naira Musallam, PhD • 20 May 2024

Research Resources
search icon

What is Brand Equity? And How Can You Create It?

Think about some of the biggest brands in the world. Apple, Nike, Starbucks, or Google might have come to mind. 

Savannah Trotter • 17 May 2024

Research Resources
search icon

How to Use Message Testing to Craft Compelling Marketing Copy

Clear and compelling marketing messaging can mean the difference between engagement and disregard in oversaturated markets. 

Savannah Trotter • 16 May 2024

Research Resources
search icon

How to Analyze & Apply the Results of a Gabor Granger Pricing Study

One of the most common challenges businesses face is setting a price that maximizes revenue while remaining competitive in the market. Pricing decisions can make or break an organization, influencing consumer perceptions, market positioning, and, ultimately, profitability. Gabor-Granger studies stand out as a particularly useful pricing research methodology in the journey toward pricing optimization. 

Naira Musallam, PhD • 15 May 2024

News
search icon

SightX Announces Industry-First Generative AI Market Research Consultant

On November 23, 2023 SightX announced a major release with their new Generative AI consultant Ada, set to revolutionize the market research industry.

Tim Lawton • 14 May 2024

Research Resources
search icon

How to Build a Successful Product Launch Strategy

Whether you are a start-up or a global consumer goods company, launching a new product can be daunting. So, having a strategy in place, grounded in best practices and backed by data and insights is crucial for risk mitigation and overall success.

Tim Lawton • 10 May 2024

Research Resources
search icon

How AI is Making it Harder to Forget about Customers in Go-to-Market Motions (Part 3)

This piece is the third and final in a three-part series exploring the ways AI makes it difficult to lose touch with consumers in go-to-market and product launch strategies. Specifically, we are investigating the excuses often used when organizations forget to center their customers, and how AI is making those excuses obsolete. Click these hyperlinks to read part 1 and part 2. 

Dr. Brad Smith • 07 May 2024


...

Ready to meet the next generation of market research technology?

The Future of Market Research

news

Find out what we've been up to