Exploring Consumer ResearchTrends & Insights

Customer segmentation is a powerful technique that allows businesses to break down their target market into smaller, more manageable groups. This enables companies to deliver highly personalized experiences and tailor marketing efforts to better suit the needs, preferences, and behaviors of specific customer groups. In this guide, we will walk through the essential steps of mastering customer segmentation for effective, targeted marketing.

Naira Musallam, PhD • 03 Jan 2025

Brand awareness is often a key critical milestone that any  business needs to succeed. It’s the first step in building a connection with your audience and establishing long-term loyalty. This guide dives deep into the concept of brand awareness, why it’s crucial, how it differs from other branding metrics, and how to cultivate and measure it effectively.

Molly Kaylor • 31 Dec 2024

Understanding and optimizing your relationship with customers is critical for your business success. One metric that encapsulates the value of these relationships is Customer Lifetime Value (CLV). This blog will cover what CLV is, how it differs from other customer metrics, why it’s essential, how to calculate it, and actionable strategies to improve it.

Cameron Rau • 31 Dec 2024

MaxDiff, short for Maximum Difference Scaling, is a powerful research technique that allows businesses to understand consumer preferences with remarkable precision. In this blog, we’ll explore why MaxDiff should matter to you, what it is, and when and why to use it. Let’s dive in.

Naira Musallam, PhD • 31 Dec 2024

Survey data has long been utilized by businesses, researchers, and policymakers to understand consumer behavior, preferences, and emerging trends. However, gathering survey data is only the beginning of the journey. The real value lies in uncovering patterns and making sense of the trends that emerge. Let’s explore why identifying trends is crucial, how to systematically approach it, and dive into the methodology of using HACO (Has-A-Change-Occurred) charts to rigorously assess trends in your survey data.

Naira Musallam, PhD • 20 Dec 2024

Since its inception, SightX’s promise has been to accelerate time to insight and give back to our users the one commodity that no one can give us back: time.  As with any software, the journey to becoming a truly indispensable tool for users isn't just about introducing groundbreaking features; rather, it’s about perfecting their experience. Focusing on those seemingly little enhancements, those nuanced touches that often go unnoticed until they're absent, can have an outsized impact on the user’s journey.

Naira Musallam, PhD • 17 Dec 2024

Market research is experiencing a significant transformation driven by generative AI. With its capacity to generate content, synthesize insights, and forecast behavior, this technology is redefining how research is performed, analyzed, and utilized. From streamlining repetitive processes to introducing innovative methodologies, generative AI brings unparalleled efficiency, precision, and creativity to the field. Read this article for a deeper dive into the nine ways generative AI is revolutionizing market research and reshaping how businesses collect and leverage consumer insights.

Molly Kaylor • 12 Dec 2024

Surveys are among the most versatile tools in market research, capable of capturing everything from hard numbers to nuanced narratives. This is where being able to balance between qualitative and quantitative approaches can be really beneficial. This blog explores the distinction between qualitative and quantitative survey questions, provides examples, and discusses how combining them can unlock deeper insights.

Naira Musallam, PhD • 12 Dec 2024

It was great to attend last week's TMRE 2024 in Orlando, FL, engage with leading insights experts, forward-thinkers, and market disruptors, and participate in some great sessions.

Molly Kaylor • 11 Dec 2024