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SightX News

SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep strategic consulting expertise. This first-of-its-kind partnership enables brands...

2 min read

30 Apr, 2025

SightX News

Events

Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

SightX H1 2025 Recap: Research, Reimagined

SightX’s H1 2025 recap highlights powerful platform upgrades, upcoming video capabilities, major event moments, and a...

3 min read

8 Jul, 2025

Customers

Insights

Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

How Pabst Brewing Combines Heritage and Innovation to Drive Growth

Pabst Brewing Company, a leader in blending heritage with innovation, partnered with SightX to overcome research...

3 min read

24 Mar, 2025

Insights

Research Resources

3D graph analyzing multiple variables, mapping persona clusters at key intersections, set against a blue background

Customer vs. Consumer Segmentation: What’s the Difference?

Customer segmentation focuses on grouping existing buyers, while consumer segmentation targets broader audiences before purchase. Understanding...

2 min read

1 Jul, 2025
Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

SightX H1 2025 Recap: Research, Reimagined

SightX’s H1 2025 recap highlights powerful platform upgrades, upcoming video…

3 min read
3D graph analyzing multiple variables, mapping persona clusters at key intersections, set against a blue background

Customer vs. Consumer Segmentation: What’s the…

Customer segmentation focuses on grouping existing buyers, while consumer…

2 min read
Glass bottle of cold brew being evaluated by survey respondents for various attributes using heat mapping, set against a yellow background

What’s Next for Insights? 6 Key Themes from…

The 2025 Greenbook IIEX NA conference in Washington, DC spotlighted the…

3 min read
SightX logo next to ZS logo

SightX and ZS Partner to Transform Consumer…

SightX and ZS have joined forces to revolutionize consumer research, combining…

2 min read
Various charts displaying key drive analysis outputs combined with customer segmentation insights, set against a pink background

Emerging Themes from Quirks Chicago 2025

Quirks Chicago 2025 showcased the transformative role of AI in consumer…

5 min read
Series of vertically narrow screens, each displaying separate images with attribute callouts part of a survey, set against a purple background

SightX Feature Focus: Custom Visualization…

SightX’s new Custom Visualization & Branding Suite transforms the way you…

1 min read
Concept of sneakers with a check mark indicating consumer preference, set against a purple background

Balancing Speed, Cost, and Quality in a…

AI is revolutionizing consumer insights by enabling faster, more intuitive,…

4 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

How Pabst Brewing Combines Heritage and…

Pabst Brewing Company, a leader in blending heritage with innovation,…

3 min read
Concept of a sporting goods store evaluated using heat mapping research, set against a purple background

Create Your Own Luck: How Consumer Research…

Every year on Saint Patrick’s Day, people celebrate luck—whether it’s finding…

2 min read
Mobile video ad previews featuring a gym scene: a woman working out, a man doing pushups; all set against a green background

Do You Get Agitated by Performative…

For many females, me included, International Women’s Day is a glaring reminder…

2 min read

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