Like so many generations before them, Gen Z is having a moment in the spotlight. And as they share their voice and preferences with the market, brands across nearly every industry are paying top-dollar just for a chance to win their business.

If you want the highest quality data from your research, you'll need to give respondents a clear path through your survey.

And that requires thoughtful and intelligent  design.

For over a decade, the Net Promoter Score has been one of the most widely used metrics in market research. And for good reason, as it allows companies to more tangibly measure their customer satisfaction and loyalty. 

Content marketing is nothing new, but as many marketers already know- the rules just keep on changing. 

While it’s no secret that entertainment has been trending towards streaming for the last decade, the recent COVID-19 pandemic seems to have solidified these changes. 

Avoiding transgressors is hardwired into the human brain. Since early groups of people began to form communities, turning away from those who caused harm has been used as an effective form of societal punishment. 

Have you considered that your customers are more diverse than your messaging, branding, or outreach strategies?