logo

Exploring Market Research Trends and Insights

How to Run a Better Competitor Analysis [with Free Survey Template]

If you want your business to thrive, you've got to understand the competitive landscape. But if you're on the outside looking in, it might be difficult to tell what's working for your competitors and where they fall short. 

by Savannah Trotter

Ready to meet the next generation
of market research technology?

Recent posts

How to Run a Better Competitor Analysis [with Free Survey Template]

If you want your business to thrive, you've got to understand the competitive landscape. But if you're on the outside looking in, it might be difficult to tell what's working for your competitors and where they fall short. 

by Savannah Trotter

How to Test Your Messaging and Claims [Free Survey Template]

We live in a noisy world, constantly bombarded by advertising and branded content. This makes finding a way to cut through the noise and effectively communicate with your target market harder than ever before. 

by Savannah Trotter

7 Tips to Optimize Your Next Concept Test

We've said it before, and we'll say it again: Concept testing is one of the most versatile tools in your insights toolbox.

by Leila

Consumer Holiday Spending Insights: What Brands Need to Know in 2022 and Beyond

2022 dealt some turbulent economic circumstances for US consumers. 

by Savannah Trotter

How to Get Better Brand Insights

Branding is more than just color schemes and logos. 

by Savannah Trotter

A Brief Guide to Logo Testing [with Free Template]

As any branding expert knows- your logo says a lot about you.

by Maddie

How to Create More Effective Brand Awareness Surveys [Free Template]

Have you ever wondered how popular your brand is with consumers?

by Leila

Talk is Chirp: What Twitter Users & Advertisers Really Think of Elon’s Takeover

Brand Twitter. Also known as the wild west of social media. A place where brands are known to get a little (or very) rowdy, firing off Tweets that would make any legal department blush.

by Savannah Trotter
SightX

Research Services

Business