Exploring Market Research Trends & Insights

Research Resources
search icon

The 5 Types of Market Segmentation

Whether you're launching a marketing campaign or releasing a new product, targeting the right market is essential for success. 

Savannah Trotter • 09 Nov 2023

News
search icon

Generative AI is Here to Push the Limits of Market Research

While the technology of generative AI has been around for quite some time, it wasn’t until the introduction of generative adversarial networks (GANs) in 2014 that generative AI could create convincingly authentic text, images, videos, and audio. 

Lindsay • 26 Oct 2023

Research Resources
search icon

Why You Should Be Using Text Highlighter Questions in Your Surveys

In a world overflowing with information, we are all constant consumers of text and copy. 

Savannah Trotter • 29 Sep 2023

Research Resources
search icon

What are Online Panels in Market Research?

In the market research industry, online panels are one of the most popular ways to gather data.

Savannah Trotter • 30 Aug 2023

Research Resources
search icon

What Is Brand Awareness & How To Measure It

No matter the size or stage of your organization, brand awareness is essential. 

Savannah Trotter • 21 Aug 2023

Research Resources
search icon

Market Research and Retail: How to use consumer insights to thrive

Whether you're a retail behemoth or a smaller brand making its first foray into the retail landscape, understanding your target market is crucial for success. 

Savannah Trotter • 26 Jul 2023

Research Resources
search icon

Key Driver Analysis Explained: What it is and how to use it in Market Research

What influences customers to buy your products? How can you drive higher rates of customer loyalty? And what will attract new customers? 

Savannah Trotter • 13 Jul 2023

Insights
search icon

AI Generated Content: Can You Spot It And Should You Use It?

Generative AI is experiencing a boom. 

SightX Team • 05 Jul 2023

Case Studies & eBooks
search icon

Is Low Emissions the New Organic? Symbrosia Discovers Consumers Willing to Pay High Premiums to Protect the Planet

Picture this: shoppers readily reaching into their wallets to pay premium prices for beef and dairy products that fight climate change.

Annika Johnson • 29 Jun 2023


...

Ready to meet the next generation of market research technology?

The Future of Market Research