Exploring Market Research Trends & Insights

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What is Weighting And Why Is it Used in Market Research?

No matter the type of study you run, the ultimate goal of your research is to better understand how a population thinks and behaves. That population could be your customer base, shoppers in your category, or customers loyal to your competitors. 

Savannah Trotter • 22 Feb 2024

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How to Conduct Pricing Research to Maximize Revenue

Your pricing is nothing to take lightly. Like it or not, the number you choose sends signals about your product quality and brand's status to potential customers. 

Savannah Trotter • 14 Feb 2024

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8 Market Research Studies Every Startup Should Run

Starting a new business can be a lot like starting an exciting adventure. But much like any significant journey, it requires some preparation.

Savannah Trotter • 07 Feb 2024

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What is Correlation Analysis? And How to use it in Market Research

While many may only recall correlation analysis from the days of high school and college statistics classes, market research professionals will recognize this as a staple of their analysis toolbox. 

Savannah Trotter • 25 Jan 2024

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The Complete Guide to Marketing Research: Tools, Tips and Best Practices

In marketing, success isn't just about creating memorable campaigns or crafting witty taglines. In reality, the truth is much less sexy. It’s about deeply understanding the audience you’re talking to. 

Savannah Trotter • 10 Jan 2024

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10 Prompt-Writing Tips for Using Generative AI Tools

You might be familiar with the acronym GIGO. It stands for Garbage In, Garbage Out.

Lindsay • 22 Dec 2023

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4 Tips for Using Generative AI in Your Market Research

Since ChatGPT burst onto the scene in 2022, Generative AI has promised to transform the way we work. And many companies have taken note. As more and more organizations plan to integrate this technology into their operations, it’s clear that generative AI's popularity will only continue to grow in the business sector. One industry that is especially poised to reap the benefits of these recent advancements is market research. For most insights and research professionals, embracing this new technology isn't merely an option; it will be the key to unlocking a new realm of possibilities. So as generative AI becomes more ubiquitous in our industry, those who understand how and when to use it will find success. That's why we are sharing tips and best practices from our very own AI experts: 

SightX Team • 05 Dec 2023

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The Complete Guide to Product Development Research

It’s been said that around 95% of all new product ideas fail. Now- to be fair- the validity of this exact figure remains to be seen. But that doesn't diminish the sentiment; product development is riddled with trial and error, with very few products rising to the top.

Savannah Trotter • 04 Dec 2023

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The 5 Types of Market Segmentation

Whether you're launching a marketing campaign or releasing a new product, targeting the right market is essential for success. 

Savannah Trotter • 09 Nov 2023


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