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SightX News

Introducing AI-Powered Video Analytics: Qualitative Analysis at Scale

SightX has launched AI-Powered Video Analytics, a major step forward in automating qualitative research. This new feature analyzes video interviews in seconds, surfacing themes,...

1 min read

17 Nov, 2025

Case Studies & eBooks

Mowi Salmon Dinner

How Mowi Found Clarity in a Complex Category: The Power...

In a complex and rapidly evolving seafood category, Mowi, the world’s largest Atlantic salmon company, turned...

2 min read

14 Oct, 2025

SightX News

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Introducing Asynchronous Video Interviews: Humanizing Insights, at Scale

SightX now offers native asynchronous video interviews, enabling researchers to capture authentic, emotive feedback directly within...

1 min read

26 Aug, 2025

SightX News

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Advanced Automated Segmentation: Smarter Insights for Every Team

SightX’s new Advanced Automated Segmentation marks a leap forward in audience understanding. This capability delivers the...

2 min read

27 Oct, 2025
Concept of sneakers with a check mark indicating consumer preference, set against a purple background

From Ideas to Impact: The Modern Consumer…

Modern consumer research is shifting from isolated studies to connected…

2 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

The Core Principles of Modern Consumer Research

Modern consumer research is shaped less by tools and more by the principles…

1 min read
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Where Legacy Research Breaks (and What Modern…

Traditional research models were designed for slower decision cycles and…

1 min read
Mobile video ad previews featuring a gym scene: a woman working out, a man doing pushups; all set against a green background

The Modern Research Reality: Why Speed, Scale,…

Consumer research has entered a new era. Today’s teams must move faster,…

2 min read
Concept illustration of canned beverages with poured drinks in front, set against a purple background, surrounded by viewer sentiment reactions with smiling, neutral, and sad face emojis

Entering 2026: How Consumer Mindset Is Shaping…

As 2026 begins, consumers are entering the year with a mindset shaped by both…

3 min read
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Introducing AI-Powered Open-Ended Text Analysis…

Open-ended responses often contain the richest insights, but analyzing them at…

1 min read
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Holiday Reflections 2025: What Americans Are…

As 2025 comes to a close, Americans are reflecting on a year shaped by change…

3 min read
SightX A Year in Review

SightX 2025: A Year in Review

In 2025, SightX delivered a year of meaningful innovation focused on making…

3 min read
Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

From Calm to Strong: How Women 40+ Are…

Women over 40 are redefining wellness, shifting from a calm-focused approach…

3 min read
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Introducing AI-Powered Video Analytics:…

SightX has launched AI-Powered Video Analytics, a major step forward in…

1 min read

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