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SightX News

Introducing AI-Powered Video Analytics: Qualitative Analysis at Scale

SightX has launched AI-Powered Video Analytics, a major step forward in automating qualitative research. This new feature analyzes video interviews in seconds, surfacing themes,...

1 min read

17 Nov, 2025

Case Studies & eBooks

Mowi Salmon Dinner

How Mowi Found Clarity in a Complex Category: The Power...

In a complex and rapidly evolving seafood category, Mowi, the world’s largest Atlantic salmon company, turned...

2 min read

14 Oct, 2025

SightX News

Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

Introducing Asynchronous Video Interviews: Humanizing Insights, at Scale

SightX now offers native asynchronous video interviews, enabling researchers to capture authentic, emotive feedback directly within...

1 min read

26 Aug, 2025

SightX News

Various charts displaying key drive analysis outputs combined with customer segmentation insights, set against a pink background

Advanced Automated Segmentation: Smarter Insights for Every Team

SightX’s new Advanced Automated Segmentation marks a leap forward in audience understanding. This capability delivers the...

2 min read

27 Oct, 2025
video interview hero image

Introducing AI-Powered Video Analytics:…

SightX has launched AI-Powered Video Analytics, a major step forward in…

1 min read
3D graph analyzing multiple variables, mapping persona clusters at key intersections, set against a blue background

The Next Evolution of AI in SightX: Where Human…

Artificial intelligence is transforming the insights industry, but SightX is…

2 min read
Glass bottle of cold brew being evaluated by survey respondents for various attributes using heat mapping, set against a yellow background

The Future of Consumer Research: What 2026 Is…

Consumer research in 2026 is defined by integration, automation, and trust. As…

2 min read
Four-quadrant chart displaying key driver analysis results, highlighting the importance of different purchase drivers, set against a purple background

From “Ick” to “Wow” to “Meh”: What Makes or…

In our latest consumer insights study, we asked Gen Z through Boomers what…

3 min read
Various charts displaying key drive analysis outputs combined with customer segmentation insights, set against a pink background

Advanced Automated Segmentation: Smarter…

SightX’s new Advanced Automated Segmentation marks a leap forward in audience…

2 min read
Mowi Salmon Dinner

How Mowi Found Clarity in a Complex Category:…

In a complex and rapidly evolving seafood category, Mowi, the world’s largest…

2 min read
Customerland podcast promo image

When Research Finally Meets Reality: How AI and…

In a recent episode of CustomerLand, SightX Co-CEO Tim Lawton and ZS Partner…

3 min read
Series of vertically narrow screens, each displaying separate images with attribute callouts part of a survey, set against a purple background

Trend Analysis: How to Spot Patterns and…

Trend analysis is the process of identifying patterns, shifts, and long-term…

3 min read
Concept of sneakers with a check mark indicating consumer preference, set against a purple background

Chi-Square Test: How to Determine Meaningful…

The chi-square test is a simple yet powerful statistical tool that helps…

3 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

Introducing Asynchronous Video Interviews:…

SightX now offers native asynchronous video interviews, enabling researchers…

1 min read

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