Branding is more than just color schemes and logos. 

As any branding expert knows- your logo says a lot about you.

Have you ever wondered how popular your brand is with consumers?

Brand Twitter. Also known as the wild west of social media. A place where brands are known to get a little (or very) rowdy, firing off Tweets that would make any legal department blush.

If you work in the market research and insights space, you've likely come across the terms "significantly different", "confidence level", or "margin of error"  used to describe and compare data sets. 

Coming up with a new business idea is often the start of a great adventure. But much like any significant journey, a little prep work goes a long way.

As both research departments and budgets shrink, it’s becoming increasingly difficult to get the same level of insights with far fewer resources.