Exploring Market Research Trends & Insights

Agile market research isn’t a moment; it’s here to stay. 

Savannah Trotter 17, May 2023

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What is Agile Market Research?

Agile market research isn’t a moment; it’s here to stay. 

Savannah Trotter • 17 May 2023

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11 Questions to Add to Your Brand Tracker

Building and maintaining a healthy brand is easier said than done. 

The SightX Research Team • 26 Apr 2023

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4 Tips for Iterative Market Research

In its traditional form, market research takes time. It takes time to build studies. It takes time to collect responses. And it takes time to thoroughly analyze the results. 

Savannah Trotter • 06 Apr 2023

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The Do's and Don'ts of Writing Survey Questions

If you want the best data from your surveys, you have to know how to write effective questions. 

The SightX Research Team • 14 Mar 2023

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TURF Analysis Explained: What It Is & How To Use It

It can be tempting to try and give your customers every single product, feature, or service they ask for. But no matter how ambitious your brand is, the fact remains; you can’t do it all. 

Savannah Trotter • 01 Mar 2023

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How to Use Ad Testing to Optimize Your Campaigns [With Free Survey Template]

From differences across platforms, formats, and audiences- creating ads that deliver ROI is no easy feat. 

Savannah Trotter • 17 Feb 2023

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How to Run a Better Competitor Analysis [with Free Survey Template]

If you want your business to thrive, you've got to understand the competitive landscape. But if you're on the outside looking in, it might be difficult to tell what's working for your competitors and where they fall short. 

Savannah Trotter • 27 Jan 2023

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How to Test Your Messaging and Claims [Free Survey Template]

We live in a noisy world, constantly bombarded by advertising and branded content. This makes finding a way to cut through the noise and effectively communicate with your target market harder than ever before. 

Savannah Trotter • 19 Jan 2023

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7 Tips to Optimize Your Next Concept Test

We've said it before, and we'll say it again: Concept testing is one of the most versatile tools in your insights toolbox.

Leila • 16 Dec 2022


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