Exploring Market Research Trends & Insights
15 of the Best Customer Experience and Analytics Tools
Providing an exceptional customer experience (CX) is crucial for retaining customers and driving growth. But to meet rising customer expectations, you'll need a way to better understand customer behavior and preferences.
Savannah Trotter • 26 Jul 2024
Creative Testing: Methods, Tools, and Tips for High-Impact Assets
It is no secret that creating compelling, high-impact creative assets is critical for capturing the attention of your audience and driving business success.
Savannah Trotter • 26 Jul 2024
Harnessing the Power of Generative AI for Text Analysis
In market research, open-ended questions allow businesses to gain deeper insights into their consumers' thoughts, feelings, and opinions. Thanks to advancements made by Generative AI, analyzing these responses is no longer a time-consuming and challenging task.
Dr. Brad Smith • 25 Jul 2024
Pricing Analysis Methods: What They Are And How to Use Them
The right pricing strategy can speed adoption, ensure profitability, enhance customer satisfaction, and position your brand effectively against competitors. However, determining the optimal price for your products or services requires more than just intuition. It demands an analysis of market conditions, customer perceptions, and competitor strategies.
Naira Musallam, PhD • 22 Jul 2024
The Top Consumer Insights Tools of 2024
Understanding your target market is a central factor in your business's success. But consumer behavior evolves rapidly, so you have to be agile and informed to meet your market's changing needs and preferences.
Naira Musallam, PhD • 18 Jul 2024
How to Use Concept Testing for Your Creative Assets
The success of your creative assets can significantly impact your brand's performance. From ads to packaging, logos to user interfaces, testing your creative concepts before launching them to the public is essential.
Savannah Trotter • 18 Jul 2024
Pricing Research Methods: How and When to Use Them
Determining the optimal price for your products or services is a delicate balance. If you price your products too high, you risk alienating potential customers. But if your price is too low, you may undervalue your product.
Naira Musallam, PhD • 17 Jul 2024
9 Essential Tools for Package Design Testing
Product packaging is crucial in attracting consumers and conveying your brand's message. To ensure your packaging stands out and meets customer expectations, it's essential to test your designs thoroughly.
Naira Musallam, PhD • 16 Jul 2024
How to Gain Actionable Brand Insights
Brands are more than just logos and products; they represent a promise to consumers—a promise of quality, reliability, and value. However, building and maintaining a solid brand presence requires more than just intuition or guesswork. It demands data-driven insights to inform your strategy.
Naira Musallam, PhD • 12 Jul 2024
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