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Four Graphic Elements: Siggy the animated purple SightX owl surfs a wave. A podium with a trophy. The Olympic rings. A bar graph with Olympic research data displayed.

Insights: 2020 Tokyo Olympics

After a long wait, the 2020 Tokyo Olympics have (finally) arrived! 

by Savannah Trotter
SightX and Vox Media logos in bottom left, filled line graph centered behind three characters.

Insights & Innovation: The Importance of Empathy in Reaching Consumers

As we round the corner on the pandemic and take tangible steps towards normalcy, only one thing is certain: empathy will be key.

by Naira Musallam, PhD
Image of the SightX market research glossary, with graphics and scatter plots in the background.

Market Research Glossary

Diving into the world of consumer and market research can be a challenge. To help, we’ve put together a glossary of some of the most common terms you will come across. 

by Savannah Trotter
Image of a sample price research study featuring ice cream flavors and toppings, alongside a graphical output of pricing research data.

Your Guide to Pricing Research

Finding the perfect pricing for your product is no easy feat. While price can majorly influence consumers' buying habits, it's an equally important factor for businesses. Finding the optimal price point can allow you to attract buyers, maximize profits or grow market share.

by Savannah Trotter

The Rise of Zero-Party Data

A cookie-less future is coming. And before you panic, no- not that kind of cookie. 

by Savannah Trotter
ad testing image showing multiple ad concepts overlaid onto graph of ad testing analysis

Ad Testing: How Effective are Your Advertisements, Really?

Advertising can be a costly-if not risky- business. While great ads can skyrocket a brand to success, bad advertisements can similarly define a company-just, not in the ways they’d like. Some exceptional ads have resonated with such a large audience they went viral- think Wendy’s “Where’s the Beef” commercial. And others can get all of the components right but still miss the mark: the controversial Pepsi and Kendall Jenner ad of 2017.

by Savannah Trotter
Graphs and charts from a research project are centered, with Siggy (the SightX owl mascot) and two presenter avatars to the side.

Webinar: Challenging the Traditional Concept of DIY Consumer Insights

DIY market research isn’t what it used to be. 

by Savannah Trotter
Woman sits at desk behind her is a large graph displaying results from a brand health tracking study.

The Guide to Brand Health Tracking

Anytime you feel physically or mentally unwell you seek out the expertise of a trusted practitioner. But what happens when your brand's vitals start to flatline? Maybe your sales have taken a dip, or perhaps your social engagement has stagnated. While it’s easy to blame a combination of outside factors, from current events to natural ebbs and flows, wouldn’t it be nice to know for sure? 

by Savannah Trotter

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