Exploring Market Research Trends & Insights
Brand Equity vs. Brand Value
The terms "brand equity" and "brand value" are often used interchangeably. However, while they are related concepts, they represent distinct aspects of a brand's strength and worth.
Tim Lawton • 21 Aug 2024
Top Methods for Ad Testing
Crafting effective ads requires more than just creativity. If you want your ad to resonate with its intended audience, you'll need a data-driven approach. This is where ad testing comes into play.
Naira Musallam, PhD • 21 Aug 2024
How Leading CPG Brands Use Market Research
Consumer Packaged Goods (CPG) organizations operate in an intensely competitive market. Leading brands rely heavily on market research to understand consumer needs, preferences, and behaviors to stay ahead.
Naira Musallam, PhD • 21 Aug 2024
15 of the Best Survey Questions for Brand Perception
Consumer perceptions of your brand are vital to your company's overall success. They shape how the market views you, influence purchasing decisions, and affect long-term loyalty.
Naira Musallam, PhD • 21 Aug 2024
10 Concept Testing Questions to Ask Your Target Market
Launching a new product or service involves significant risk. Full stop.
Tim Lawton • 19 Aug 2024
Brand Tracking Studies: Methods, Examples, and Questions to Ask
Brands are more than just logos or slogans; they embody a company's values, promises, and experiences delivered to customers. To ensure that your brand remains relevant, resonates with your audience, and stands out in the market, it's essential to continuously monitor its performance.
Tim Lawton • 19 Aug 2024
How to Run Better Brand Recall Surveys: Methodologies and Questions to Ask
rand recall is a crucial metric for evaluating the effectiveness of marketing efforts and the strength of a brand's presence in consumers' minds. It reflects a consumer's ability to recognize and remember a brand and also plays a significant role in driving purchasing decisions and fostering brand loyalty.
Tim Lawton • 16 Aug 2024
Ten Types of Survey Bias and How to Avoid Them
Surveys are an essential tool for collecting data and gaining insights into various topics, from customer satisfaction to market research. However, various forms of bias can compromise the reliability and validity of survey data.
Naira Musallam, PhD • 15 Aug 2024
Ten Brand Perception Questions to Ask Your Target Audience
In today's saturated market, understanding how your brand is perceived by consumers is crucial for success. Brand perception not only shapes purchasing decisions but also influences customer loyalty and advocacy.
Naira Musallam, PhD • 15 Aug 2024
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