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[INSIGHTS] Consumers & Inflation: What Brands Need to Know

Inflation has hit U.S. consumers hard, forcing many to change their spending habits drastically. This has caused major turbulence for brands in nearly every industry.

by Savannah Trotter

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[INSIGHTS] Consumers & Inflation: What Brands Need to Know

Inflation has hit U.S. consumers hard, forcing many to change their spending habits drastically. This has caused major turbulence for brands in nearly every industry.

by Savannah Trotter

Summer Listening: Podcast Recommendations for Curious Insights Pros

Long days, warm nights, and making plans to use up all that PTO you’ve stored. It can only mean one thing; summer is here!

by Savannah Trotter

6 Tips for a Better Conjoint Analysis

Conjoint analysis is a well-known technique in market research used to better understand how people make decisions. 

by Naira Musallam, PhD

4 Things that Will Defy Your Perceptions of Gen Z

Like so many generations before them, Gen Z is having a moment in the spotlight. And as they share their voice and preferences with the market, brands across nearly every industry are paying top-dollar just for a chance to win their business.

by Savannah Trotter

Designing Intuitive Surveys with Logic

If you want the highest quality data from your research, you'll need to give respondents a clear path through your survey.

And that requires thoughtful and intelligent  design.

by Savannah Trotter

Everything You Need to Know About Net Promoter Scores (NPS)

For over a decade, the Net Promoter Score has been one of the most widely used metrics in market research. And for good reason, as it allows companies to more tangibly measure their customer satisfaction and loyalty. 

by Savannah Trotter
market research content strategy

How to Deliver More Engaging Content With Insights

Content marketing is nothing new, but as many marketers already know- the rules just keep on changing. 

by Savannah Trotter
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