Exploring Market Research Trends & Insights

Agile market research isn’t a moment; it’s here to stay. 

Savannah Trotter • 17 May 2023

Building and maintaining a healthy brand is easier said than done. 

The SightX Research Team • 26 Apr 2023

In its traditional form, market research takes time. It takes time to build studies. It takes time to collect responses. And it takes time to thoroughly analyze the results. 

Savannah Trotter • 06 Apr 2023

If you want the best data from your surveys, you have to know how to write effective questions. 

The SightX Research Team • 14 Mar 2023

It can be tempting to try and give your customers every single product, feature, or service they ask for. But no matter how ambitious your brand is, the fact remains; you can’t do it all. 

Savannah Trotter • 01 Mar 2023

From differences across platforms, formats, and audiences- creating ads that deliver ROI is no easy feat. 

Savannah Trotter • 17 Feb 2023

If you want your business to thrive, you've got to understand the competitive landscape. But if you're on the outside looking in, it might be difficult to tell what's working for your competitors and where they fall short. 

Savannah Trotter • 27 Jan 2023

We live in a noisy world, constantly bombarded by advertising and branded content. This makes finding a way to cut through the noise and effectively communicate with your target market harder than ever before. 

Savannah Trotter • 19 Jan 2023

We've said it before, and we'll say it again: Concept testing is one of the most versatile tools in your insights toolbox.

Leila • 16 Dec 2022