Exploring Market Research Trends & Insights
The 5 Types of Market Segmentation
Whether you're launching a marketing campaign or releasing a new product, targeting the right market is essential for success.
Savannah Trotter • 09 Nov 2023
Generative AI is Here to Push the Limits of Market Research
While the technology of generative AI has been around for quite some time, it wasn’t until the introduction of generative adversarial networks (GANs) in 2014 that generative AI could create convincingly authentic text, images, videos, and audio.
Lindsay • 26 Oct 2023
Why You Should Be Using Text Highlighter Questions in Your Surveys
In a world overflowing with information, we are all constant consumers of text and copy.
Savannah Trotter • 29 Sep 2023
What are Online Panels in Market Research?
In the market research industry, online panels are one of the most popular ways to gather data.
Savannah Trotter • 30 Aug 2023
What Is Brand Awareness & How To Measure It
No matter the size or stage of your organization, brand awareness is essential.
Savannah Trotter • 21 Aug 2023
Market Research and Retail: How to use consumer insights to thrive
Whether you're a retail behemoth or a smaller brand making its first foray into the retail landscape, understanding your target market is crucial for success.
Savannah Trotter • 26 Jul 2023
Key Driver Analysis Explained: What it is and how to use it in Market Research
What influences customers to buy your products? How can you drive higher rates of customer loyalty? And what will attract new customers?
Savannah Trotter • 13 Jul 2023
AI Generated Content: Can You Spot It And Should You Use It?
Generative AI is experiencing a boom.
SightX Team • 05 Jul 2023
Is Low Emissions the New Organic? Symbrosia Discovers Consumers Willing to Pay High Premiums to Protect the Planet
Picture this: shoppers readily reaching into their wallets to pay premium prices for beef and dairy products that fight climate change.
Annika Johnson • 29 Jun 2023
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The Future of Market Research