3 min read
As we cross the halfway mark of 2025, we’re taking a moment to reflect on everything that’s made this year a standout so far. From new platform capabilities and educational content to key event takeaways and transformative partnerships, SightX is continuing to push the boundaries of what’s possible in consumer research. Let’s take a look back—and a step forward.
📣 Want the official recap? Read the H1 2025 press release.
Product Enhancements for Smarter, Stronger Research
SightX Communities
Engage the right audience, every time. Our new Communities feature helps users:
- Create connections: Build a centralized database of your contacts, making it easy to engage with your audience.
- Personalize outreach: Send tailored survey invitations that resonate with the right people at the right time.
- Unlock advanced targeting: Use contact properties to apply survey logic, quotas, and segmentation for deeper insights.
It’s a tool that not only helps you understand your audience, but also makes managing them effortless.
Custom Visualization & Branding Suite
Your research, your way. Our new Branding Suite empowers you to:
- Customize logos, colors, and fonts
- Edit chart labels and rename axes
- Generate ready-to-share reports in minutes
Now, insights don’t just inform—they make an impression.
Coming Soon: What’s Next on the Platform
Scale Human Understanding with Asynchronous Video Interviews
Soon, you’ll be able to conduct asynchronous video interviews directly within your surveys—capturing authentic, unfiltered consumer feedback at scale.
Whether you’re:
- Uncovering deeper context behind quantitative results
- Gathering emotive responses for stakeholder storytelling
- Enhancing concept tests or message validation with real voices
- Powering virtual IHUTs, focus groups, or shopper studies
…this capability enables rich, human-centered insights without the limitations of time zones or live sessions. You’ll also get:
- AI-powered transcript summaries & theme extraction
- A searchable media catalog for faster review & download
- Seamless integration into your existing survey flows
Stay in Control with Real-Time Credit Tracking
Transparency, built in. We're rolling out real-time credit tracking directly in your dashboard—so you can easily monitor activity, manage usage across projects, and plan ahead with confidence.
Website Enhancements That Empower
The Content Hub Has Arrived
We launched the new SightX Content Hub to give researchers, strategists, and innovators a centralized resource for expert insights, practical tools, and forward-thinking frameworks. If you haven’t already, check out two new featured guides:
- Mastering Product Innovation Research: A Step-by-Step Guide
- Unknown to Unforgettable: A Guide to Brand Awareness
Consumer Research Glossary
We also introduced a comprehensive glossary of consumer research terms, built to simplify industry jargon and strengthen research literacy across teams.
Event Highlights: Where We've Been & Where We're Headed
Quirks Chicago 2025
This April, Quirks Chicago spotlighted the convergence of AI and human insight, and how brands are striking that balance in real time. We co-hosted a session with ZS, and recapped the key themes here:
IIEX NA 2025
From co-creation to AI-powered scale, IIEX NA showed how research teams are leading real organizational transformation. We broke down six key industry trends in our recap: 6 Themes Shaping What’s Next in Insights
Next Stop: Quirks New York
Join us July 23–24 for live product demos and a session hosted by our Co-CEO and Co-founder, Naira Musallam, titled:“Brand America Through Global Eyes: What Key Driver Analysis Predicts About Global Trust and Purchase Intent."
A Strategic Partnership Driving Impact
Through our strategic partnership with ZS Associates, we launched a hybrid research model that pairs SightX technology with ZS’s world-class consulting. It’s research that’s fast and flexible—without sacrificing depth. Read the full story
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