Concept Testing Software
Screen new ideas with your target market
Why Should You Use Concept Testing?
Did you know that 95% of new products introduced each year fail? Concept testing allows you to mitigate your risks by investing your resources in high-potential ideas. Use concept testing to gather feedback about new products, packaging, design, or messaging to launch with confidence.
Benefits of Concept Testing
Save Time & Money
By screening your concepts before development, you’ll quickly discover where your resources are best allocated.
Reveal Growth Opportunities
Look beyond your existing customer base to find new audience segments that are receptive to your product concepts.
Take Your Concepts From Good to Great
Concept testing isn’t just about eliminating low-potential ideas. Use concept testing insights to take your ideas from good enough to great!
Improve Marketing ROI
Remove the guesswork from your marketing strategy by testing your messaging, creative, and formats with your audience.
SightX’s Concept Testing Software Helps You Validate…
New Products & Prototypes
Package Testing
Brand & Product Names
Logo Testing
Website Designs
Landing Pages
Messaging & Claims
Ad Campaigns
And so much more…
Concept Testing with SightX
Concept Testing Simplified
Our user-friendly interface paired with automated analysis makes for a simplified approach to concept testing. Test your text, images, audio, and videos or mix and match your multimedia assets.
Full Flexibility
Select from different concept testing methodologies, customize exposure times, set respondent quotas, apply randomization, and utilize a variety of question types to ensure you get the insights you need.
Advanced Automated Analysis
The SightX platform puts a wide range of advanced automated capabilities right at your fingertips. Let our A.I. and machine learning powered platform do the heavy lifting so you can focus on what matters most: discovering key insights and gaining your competitive edge.
Market & Advertising Research Services
Gain access to the best thinking in the consumer insights field with assisted marketing and advertising research services. Our team of in-house experts will guide you through every step in the consumer research process.