We automate,
so you can be curious
Understand your target market faster and more accurately than ever before. Find out why the SightX platform is used by consumer insights, branding, marketing, and customer experience teams to transform the way they work.
Market Research Platform
All your consumer research
capabilities in one solution
Concept Testing
Evaluate messages, images, or videos among your targeted audience.
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MaxDiff Analysis
Determine which individual product or messaging attributes are valued most by consumers.
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Custom Surveys
Create custom surveys from scratch, or use our flexible templates.
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Conjoint Analysis
Optimize your product and pricing by understanding how consumers make their purchasing decisions.
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Text Analysis
Use Natural Language Processing to analyze your text at scale.
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Segmentation
Utilize Machine Learning to create more accurate buyer personas.
Learn moreA seamless workflow
for market research
Build
Build Custom Projects
Target
Choose Your Audience
Collect
Gather powerful data
Analyze
Get Real-Time Insights
Build
Build Custom Projects
Automated Market Research
Let our automated analysis tools do the heavy lifting. Capabilities include:
- Filter for variables and audience segments
- Test for significance
- Compare and contrast across variables
- Uncover correlations
- Create top and bottom buckets
- Use machine learning to develop buyer personas
- Sentiment analysis
- Build pivot tables and crosstabs
- Weight data
Real-time, automated insights with the click of a button
- Significance testing among groups
- Discrete Choice Modeling (DCM)
- Psychographic segmentation
- Sentiment analysis (NLP)
- Conjoint analysis
- MaxDiff analysis
- Correlations
Trusted by the world’s most iconic brands
