magic

We automate,
so you can be curious

Understand your target market faster and more accurately than ever before. Find out why the SightX platform is used by consumer insights, branding, marketing, and customer experience teams to transform the way they work.

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Market Research Platform

All your consumer research
capabilities in one solution

Concept Testing

Concept Testing

Evaluate messages, images, or videos among your targeted audience.
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MaxDiff Analysis

MaxDiff Analysis

Determine which individual product or messaging attributes are valued most by consumers.
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Custom Surveys

Custom Surveys

Create custom surveys from scratch, or use our flexible templates.
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Conjoint Analysis

Conjoint Analysis

Optimize your product and pricing by understanding how consumers make their purchasing decisions.
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Text Analysis

Text Analysis

Use Natural Language Processing to analyze your text at scale.
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Segmentation

Segmentation

Utilize Machine Learning to create more accurate buyer personas.
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A seamless workflow
for market research

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Target
Collect
Analyze
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Build Custom Projects
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Automated Market Research

Let our automated analysis tools do the heavy lifting. Capabilities include:

  • Filter for variables and audience segments
  • Test for significance
  • Compare and contrast across variables
  • Uncover correlations
  • Create top and bottom buckets
  • Use machine learning to develop buyer personas
  • Sentiment analysis
  • Build pivot tables and crosstabs
  • Weight data
Why choose SightX?
Analysis toolbox
Real-time

Real-time, automated insights with the click of a button

  • Significance testing among groups
  • Discrete Choice Modeling (DCM)
  • Psychographic segmentation
  • Sentiment analysis (NLP)
  • Conjoint analysis
  • MaxDiff analysis
  • Correlations

Trusted by the world’s most iconic brands

Voxmedia
Hershey
Jhonson and Jhonson
TCC
Feltman's
Midea
Hilton
SoundCloud
Brooklyn museum
Summit
Florida