We automate,
so you can be curious
Understand your target audience faster and deeper than ever before. Our research capabilities are used by consumer insights, marketing, and user experience teams, and are transforming the way they work.
Market Research Platform
All your Consumer Insights
capabilities in one solution
Concept Test
Evaluate messages, images, or videos among your targeted audience.
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MaxDiff Analysis
Determine which attributes are valued the most with a balanced design experiment.
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Custom Survey
Script custom surveys as simple or as complex as needed.
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Conjoint Analysis
Run an automated conjoint experiment to understand customer preferences.
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NLP
Conduct sentiment analysis and analyze your text at scale.
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Segmentation
Automated machine learning to create your consumer segments.
Learn moreSeamless workflow
for market research
Build
Create & customize projects
Target
Specify the ideal audience
Collect
Gather powerful data
Analyze
Get Real Time Insights
Build
Create & customize projects
Automated Insights
A global analysis toolbox for seamless use across all of your dashboards. Real-time capabilities include:
- Filtering for any segment or variable
- Comparing & contrasting across variables
- Top & Bottom bucket analysis
- Consumer persona creation
- Crosstabs
- Weighting
Real-time, automated insights with the click of a button
- Significance testing among groups
- Discrete Choice Modeling (DCM)
- Psychographic segmentation
- Sentiment analysis (NLP)
- Conjoint analysis
- MaxDiff analysis
- Correlations
Trusted by the world’s most iconic brands
