magic

We automate,
so you can be curious

Understand your target audience faster and deeper than ever before. Our research capabilities are used by consumer insights, marketing, and user experience teams, and are transforming the way they work.

Market Research Platform

All your Consumer Insights
capabilities in one solution

Concept Test

Concept Test

Evaluate messages, images, or videos among your targeted audience.
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MaxDiff Analysis

MaxDiff Analysis

Determine which attributes are valued the most with a balanced design experiment.
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Custom Survey

Custom Survey

Script custom surveys as simple or as complex as needed.
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Conjoint Analysis

Conjoint Analysis

Run an automated conjoint experiment to understand customer preferences.
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NLP

NLP

Conduct sentiment analysis and analyze your text at scale.
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Segmentation

Segmentation

Automated machine learning to create your consumer segments.
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Seamless workflow
for market research

Build
Target
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Analyze
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Create & customize projects
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Automated Insights

A global analysis toolbox for seamless use across all of your dashboards. Real-time capabilities include:

  • Filtering for any segment or variable
  • Comparing & contrasting across variables
  • Top & Bottom bucket analysis
  • Consumer persona creation
  • Crosstabs
  • Weighting
Why choose SightX?
Analysis toolbox
Real-time

Real-time, automated insights with the click of a button

  • Significance testing among groups
  • Discrete Choice Modeling (DCM)
  • Psychographic segmentation
  • Sentiment analysis (NLP)
  • Conjoint analysis
  • MaxDiff analysis
  • Correlations

Trusted by the world’s most iconic brands

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