Why use Conjoint Analysis?
Conjoint analysis is a consumer research approach that measures the value people place on your offerings’ individual or packaged features and attributes. The experiment works by uncovering the rules consumers explicitly (and implicitly) use to make their purchasing decisions and mimicking the real-world trade offs made when shopping.
The results of a conjoint analysis will provide you with insights on the appeal of individual and packaged attributes. Ultimately allowing you to find the optimal feature set for your product or service.
