Automated Conjoint Analysis Software

Optimize your products and pricing

Why use Conjoint Analysis?

Why use Conjoint Analysis?

Conjoint analysis is a consumer research approach that measures the value people place on your offerings’ individual or packaged features and attributes. The experiment works by uncovering the rules consumers explicitly (and implicitly) use to make their purchasing decisions and mimicking the real-world trade offs made when shopping.

The results of a conjoint analysis will provide you with insights on the appeal of individual and packaged attributes. Ultimately allowing you to find the optimal feature set for your product or service.

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Benefits of Conjoint Analysis

Optimize Your Offering

Optimize Your Offering

Discover the value people place on each aspect of your product to perfect your feature set.

Improve Your Pricing

Improve Your Pricing

Test your pricing against competitors to determine sensitivity to price and feature changes.

Project Market Share

Project Market Share

Use utility scores from your conjoint analysis to simulate market share and better understand the likelihood of product adoption.

Perfect Your Messaging

Perfect Your Messaging

Uncover the messaging and claims that resonate best with your target market.

Use SightX’s Automated Conjoint Analysis Software to…

Optimize Product Features

Optimize Product Features

Test Messaging

Test Messaging

Evaluate Pricing

Evaluate Pricing

Segment Customers

Segment Customers

And so much more…

SightX Automated Conjoint Analysis Software

Conjoint Analysis Made Simple

SightX makes it easy to run a conjoint analysis no matter the level of your expertise! Just add your information and let the platform generate a balanced experiment.

Automated Analysis

The SightX platform puts a wide range of advanced automated capabilities right at your fingertips. Let our A.I. and machine learning powered platform do the heavy lifting so you can focus on what matters most: discovering key insights and gaining your competitive edge.

Flexibility

Don’t sacrifice robustness for agility. Specify your product features, set a price range, and even customize specific product configurations to test.

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SightX Automated Conjoint Analysis Software