Brand Tracking

Measure the ROI of your brand building efforts by tracking key indicators like brand awareness, perception, and loyalty.

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Screenshot of SightX platform showing capability as a brand tracking and research solution

Benefits of Brand Tracking

Track Brand Performance

Track Brand Performance

Uncover how many consumers know your brand, how they perceive you, and how you stack up against the competition.

Drive Revenue

Drive Revenue

Discover how KPIs like brand awareness, perception, loyalty, and preference impact sales and what you can do to drive revenue.

Unlock Growth

Unlock Growth

Gain perspective on your brand’s strengths and weaknesses to discover new growth opportunities and areas of improvement.

Align Your Messaging

Align Your Messaging

Use key insights on brand perception, engagement, and purchase intent to identify your ideal customer and market to them effectively.

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Brand Research & Tracking Software

Track, measure, and analyze in real-time key brand performance indicators, like:

Brand awareness

Understand how familiar the market is with your brand.

Brand perception

Find out what consumers really think about your brand.

Brand usage

Determine how often customers purchase and use your products.

Brand preference

Measure the degree to which consumers choose your brand over competitors.

Brand loyalty

Understand the likelihood of customers continuing to engage with your brand.

Net promoter score

Quantify the probability that a customer will recommend your brand.

Feature brand tracking

Branding Research Services

Need some help getting your brand research off the ground? Partner with SightX and let our research team become an extension of your own.

Our team of in-house experts will help you craft a brand tracking study perfectly tailored to your needs. From tracker development and scripting to analysis support we’ve got you covered!

The SightX Approach to Brand Research & Tracking

AI-driven: With a single prompt, you can design an entire study in-platform and summarize the key findings.

Easy to Use: SightX's intuitive interface makes it simple to set up and conduct research studies, even for those without a research background.

Actionable Insights: Go beyond data collection. SightX provides clear, actionable insights that you can use to inform your product development decisions.

Reduced Risk: Identify potential issues in your product early on and avoid costly mistakes down the road.

Improved ROI: Invest in a product that you know your target market will love.

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