Van Westendorp Pricing Analysis Software
Find the optimal price for your offering
![What is a Van Westendorp Pricing Study?](/images/capabilities/featured-images/van-westendorp-hero.png)
What is a Van Westendorp Pricing Study?
A Van Westendorp pricing study is used in market research to identify a range of acceptable prices for a product or service. Instead of simply asking consumers to identify a dollar amount, this experiment evaluates a range of acceptable prices for your product and offers an optimal price point.
Benefits of Van Westendorp Pricing Research
![Explore Pricing Strategies](/images/capabilities/van-westendorp/explore-pricing-strategies.png)
Explore Pricing Strategies
Discover a range of acceptable prices for your product, from the point of marginal cheapness (PMC) to the point of marginal expensiveness (PME).
![Find Your Ideal Price](/images/capabilities/van-westendorp/find-your-ideal-price.png)
Find Your Ideal Price
Uncover the optimal price point for your offering to maximize your sales.
SightX’s Van Westendorp can help you…
Identify a Range of Acceptable Prices
Pinpoint an Optimal Price Point
And so much more…
Van Westendorp Pricing Studies with SightX
Van Westendorp Made Simple
Our user-friendly interface paired with automated analysis makes for a simplified approach to pricing research.
Advanced Automated Analysis
The SightX platform puts a wide range of advanced automated capabilities right at your fingertips. Let AI and machine learning do the heavy lifting so you can focus on what matters most: discovering key insights and gaining your competitive edge.
![Van Westendorp Pricing Studies with SightX](/images/capabilities/featured-images/van-westendorp-featured.png)