Find the optimal price for your offering
A Van Westendorp pricing study is used in consumer research to identify a range of acceptable prices for a product or service. Instead of simply asking consumers to identify a dollar amount, this experiment evaluates a range of acceptable prices for your product and offers an optimal price point. Discover a range of acceptable prices for your product, from the point of marginal cheapness (PMC) to the point of marginal expensiveness (PME). Uncover the optimal price point for your offering to maximize your sales. And so much more… Our user-friendly interface paired with automated analysis makes for a simplified approach to pricing research. The SightX platform puts a wide range of advanced automated capabilities right at your fingertips. Let AI and machine learning do the heavy lifting so you can focus on what matters most: discovering key insights and gaining your competitive edge.
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What is a Van Westendorp Pricing Study?
Benefits of Van Westendorp Pricing Research
Explore Pricing Strategies
Find Your Ideal Price
SightX’s Van Westendorp can help you…
Identify a Range of Acceptable Prices
Pinpoint an Optimal Price Point
Van Westendorp Pricing Studies with SightX
Van Westendorp Made Simple
Advanced Automated Analysis
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