Van Westendorp Pricing Analysis Software
Find the optimal price for your offering
What is a Van Westendorp Pricing Study?
A Van Westendorp pricing study is used in consumer research to identify a range of acceptable prices for a product or service. Instead of simply asking consumers to identify a dollar amount, this experiment evaluates a range of acceptable prices for your product and offers an optimal price point.
Benefits of Van Westendorp Pricing Research
Explore Pricing Strategies
Discover a range of acceptable prices for your product, from the point of marginal cheapness (PMC) to the point of marginal expensiveness (PME).
Find Your Ideal Price
Uncover the optimal price point for your offering to maximize your sales.
SightX’s Van Westendorp can help you…
Identify a Range of Acceptable Prices
Pinpoint an Optimal Price Point
And so much more…
Van Westendorp Pricing Studies with SightX
Van Westendorp Made Simple
Our user-friendly interface paired with automated analysis makes for a simplified approach to pricing research.
Advanced Automated Analysis
The SightX platform puts a wide range of advanced automated capabilities right at your fingertips. Let AI and machine learning do the heavy lifting so you can focus on what matters most: discovering key insights and gaining your competitive edge.
