Van Westendorp Pricing Analysis Software

Find the optimal price for your offering

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What is a Van Westendorp Pricing Study?

A Van Westendorp pricing study is used in consumer research to identify a range of acceptable prices for a product or service. Instead of simply asking consumers to identify a dollar amount, this experiment evaluates a range of acceptable prices for your product and offers an optimal price point.

Benefits of Van Westendorp Pricing Research

Explore Pricing Strategies

Discover a range of acceptable prices for your product, from the point of marginal cheapness (PMC) to the point of marginal expensiveness (PME).

Find Your Ideal Price

Uncover the optimal price point for your offering to maximize your sales.

SightX’s Van Westendorp can help you…

Identify a Range of Acceptable Prices

Pinpoint an Optimal Price Point

And so much more…

Van Westendorp Pricing Studies with SightX