Significance Testing Tool

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significance testing

What is Significance Testing?

Significance testing, one of the most widely used terms by researchers, is the process of answering a simple question: “are the differences we see between groups beyond chance?” When comparing groups in a survey sample, it is important to understand whether the differences between these groups are “significantly different” or within the normal margin of error for the sample.

Benefits of Significance Testing

Uncover Significant Insights

Learn whether consumer preferences for your product, ad, or messaging concepts are significantly different across each concept or if the variations you see are simply chance.

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Better Understand Your Audience

Analyze respondent data to uncover significant differences in consumer preferences, purchase intent, and price sensitivity across your market segments.

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With SightX’s Automated Significance Testing Tool to…

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Validate Concepts

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Analyze Crosstabs & Pivot Tables

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Uncover Significant Insights

And so much more…

Automated Significance Testing with SightX