Significance Testing Tool
What is Significance Testing?
Significance testing, one of the most widely used terms by researchers, is the process of answering a simple question: “are the differences we see between groups beyond chance?” When comparing groups in a survey sample, it is important to understand whether the differences between these groups are “significantly different” or within the normal margin of error for the sample.
Benefits of Significance Testing
Uncover Significant Insights
Learn whether consumer preferences for your product, ad, or messaging concepts are significantly different across each concept or if the variations you see are simply chance.
Better Understand Your Audience
Analyze respondent data to uncover significant differences in consumer preferences, purchase intent, and price sensitivity across your market segments.
With SightX’s Automated Significance Testing Tool to…
Validate Concepts
Analyze Crosstabs & Pivot Tables
Uncover Significant Insights
And so much more…
Automated Significance Testing with SightX
Advanced Automated Analysis
The SightX platform puts a wide range of advanced automated capabilities at your fingertips. Let our A.I. and machine learning powered platform so you can focus on what matters most: discovering key insights and gaining your competitive edge.
Market & Advertising Research Services
Gain access to the best thinking in the consumer insights field with assisted marketing and advertising research services. Our team of in-house experts will guide you through every step in the consumer research process.