Automated Customer & Audience Segmentation Tool
Reveal New Market Segments & Buyer Personas
Accurate Customer Segmentation
Identify, segment, and define your audience using machine learning (ML) and artificial intelligence (AI). Manually develop your customer profiles based on predetermined criteria, or let the SightX platform automate the process using behavioral and psychographic data to reveal untapped markets.
Benefits of Customer & Audience Segmentation
Find Your Target Audience
Use automated analysis to combine demographic, psychographic and behavioral data to reveal diverse profiles you may have otherwise missed.
Upgrade Your Messaging
Expertly craft targeted messaging for each of your brand's audience segments to drive real engagement.
Improve Your Decision-Making
Make more informed business decisions based on your customers' preferences, intentions, and habits.
Use SightX’s Automated Customer & Audience Segmentation Tool to...
Pinpoint Your Ideal Customer Persona
Discover Untapped Markets
Create Accurate Buyer Personas
And so much more…
Automated Customer & Audience Segmentation with SightX
Unique Research Methodologies
While some platforms rely on demographic and geographic data alone, SightX utilizes data points on beliefs, lifestyles, values, habits, and purchase intent to build robust and accurate customer segments.
Consumer behavior is constantly evolving. The SightX platform makes it easy to keep pace with quick pulse checks between larger studies.
Advanced Automated Analysis
The SightX platform puts a wide range of advanced automated capabilities at your fingertips. Let our A.I. and machine learning powered platform so you can focus on what matters most: discovering key insights and gaining your competitive edge.