Product Research Tools

Evaluate product concepts, test prototypes, optimize your product features, and discover new market segments through innovative product research and market research product testing.

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Screenshot of SightX platform showing capability as a product research solution

Benefits of Market Research Product Testing

Innovate

Innovate

Discover unmet needs and pain points your competitors are missing to develop a product people love.

Launch with Confidence

Launch with Confidence

Apply insights to every stage of your product development cycle to deliver products customers will obsess over.

Find the Right Price

Find the Right Price

Forget gut feelings and best guesses. Use targeted consumer insights to pinpoint your product’s ideal price.

Get to Market Faster

Get to Market Faster

Use advanced automated techniques to optimize your product features, pricing, and messaging without compromising on speed or agility.

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Product Research Tools

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Content Testing

Eliminate low-potential product concepts, perfect high-quality concepts, and discover your product’s most promising market segments.

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Heatmapping

Eliminate low-potential product concepts, perfect high-quality concepts, and discover your product’s most promising market segments.

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Automated Conjoint Analysis

Measure the value consumers place on your product's packaged features to optimize your product, predict adoption, and project market share.

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Automated MaxDiff Analysis

Measure the level of importance that consumers place on each of your product features to optimize your product and messaging.

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TURF Analysis

Maximize the reach of your products by finding an optimal mix of features that appeals to the widest audience.

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Van Westendorp

Gauge the price sensitivity in your market and find a range of acceptable prices for your product.

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Gabor Granger

Pinpoint a revenue-maximizing price and investigate the relationship between price and demand for your product.

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Product Research Services

Need some help getting your product research and testing off the ground? Partner with SightX and let our research team become an extension of your own.

Our team of in-house experts will guide you through every step in the product market research process, from survey development and scripting to analysis support and everything in between.

The SightX Approach to Product Development Research

AI-driven: With a single prompt, you can design an entire study in-platform and summarize the key findings.

Easy to Use: SightX's intuitive interface makes it simple to set up and conduct research studies, even for those without a research background.

Actionable Insights: Go beyond data collection. SightX provides clear, actionable insights that you can use to inform your product development decisions.

Reduced Risk: Identify potential issues in your product early on and avoid costly mistakes down the road.

Improved ROI: Invest in a product that you know your target market will love.

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