Modern Research Tools for Research & Insights Teams
We know that research and insights work has historically been costly, time consuming, fragmented, and not widely shared. So we’re changing that. SightX is an AI-powered, next generation platform purpose built for modern research and insights teams.
Trusted by the world's most iconic brands
AI-Driven Approach
With a single prompt, you can design, deploy, analyze, and summarize studies in-platform. Leverage the edge of Gen AI to grow and outcompete.
Flexible & Scalable
Our enterprise solutions give you unlimited access to all of our market research tools and templates. Now you have more power with Ada, the industry’s first Gen AI assistant.
Easy to Use
The most powerful research platform in the industry is also the easiest to use. SightX's intuitive interface makes it simple to set up and conduct studies from idea to insights.
Save Time
Let AI do the heavy lifting. Waste less time creating surveys and experiments, and focus your energy on finding and applying insights at each stage of the customer journey.
Evaluate Existing Products & Uncover New Market Opportunities
Competitive Analysis
Evaluate competitors in your market to better understand how to uniquely position your brand and products.
Concept Testing
Screen new ideas with a sample of your target buyers.
Market Segmentation
Uncover the different segments within your market to find your ideal audience.
Measure Consumer Sentiments & Track Behaviors
Key Driver Analysis
Identify the main factors that drive consumer behavior and preferences.
Brand Awareness Tracking
Monitor your brand awareness levels over time to measure the impact from your campaigns.
Product Refinement & Portfolio Optimization
Conjoint
Understand the appeal of your products' individual and packaged features.
Maxdiff
Find out which of your product's features are most valuable to consumers.
TURF
Gauge the appeal and reach (i.e., willingness to buy) within a market for a combination of products, features, or messages to maximize reach.
Evaluate Existing Products & Uncover New Market Opportunities
Competitive Analysis
Evaluate competitors in your market to better understand how to uniquely position your brand and products.
Concept Testing
Screen new ideas with a sample of your target buyers.
Market Segmentation
Uncover the different segments within your market to find your ideal audience.
Product Refinement & Portfolio Optimization
Conjoint
Understand the appeal of your products' individual and packaged features.
Maxdiff
Find out which of your product's features are most valuable to consumers.
TURF
Gauge the appeal and reach (i.e., willingness to buy) within a market for a combination of products, features, or messages to maximize reach.
Meet our Customers
Learn MoreBenefits of Market Research
Understand Customer Needs
Gain insights into your target audience's preferences, behaviors, and pain points, allowing you to tailor products or services to meet customer needs more effectively.
Identify Opportunities
Analyze market trends and competitors to uncover new opportunities for growth, innovation, and diversification within your industry.
Mitigate Risks
Identify market fluctuations and potential challenges to make informed decisions to minimize risks associated with new product launches or entering new markets.
Gain a Competitive Advantage
Stay ahead of industry trends and consumer preferences, and find ways to differentiate your value propositions.
Inform Strategic Decision-Making
As a foundational tool for strategic planning, market research enables you to make data-driven decisions about resource allocation, expansion opportunities, and long-term growth initiatives.
Market Research Services
Need some help getting your studies off the ground? Let the SightX research team become an extension of your own!
Our team of in-house experts will guide you through every step in the product market research process, from survey development and scripting to analysis support and everything in between.