We know that research and insights work has historically been costly, time consuming, fragmented, and not widely shared. So we’re changing that. SightX is an AI-powered, next generation platform purpose built for modern research and insights teams. With a single prompt, you can design, deploy, analyze, and summarize studies in-platform. Leverage the edge of Gen AI to grow and outcompete. Our enterprise solutions give you unlimited access to all of our consumer research tools and templates. Now you have more power with Ada, the industry’s first Gen AI assistant. The most powerful research platform in the industry is also the easiest to use. SightX's intuitive interface makes it simple to set up and conduct studies from idea to insights. Let AI do the heavy lifting. Waste less time creating surveys and experiments, and focus your energy on finding and applying insights at each stage of the customer journey. Evaluate competitors in your market to better understand how to uniquely position your band and products. Screen new ideas with a sample of your target buyers. Uncover the different segments within your market to find your ideal audience. Understand the appeal of your products' individual and packaged features. Find out which of your products' features are most valuable to consumers. Gauge the appeal and reach (i.e., willingness to buy) within a market for a combination of products, features, or messages to maximize reach. Identify the main factors that drive consumer behavior and preference. Monitor your brand awareness levels over time to measure the impact from your campaigns. Find an optimal price point that maximizes revenue without compromising demand. Evaluate price sensitivity and consumer price preferences to find your optimal price range. Gain insights into your target audience's preferences, behaviors, and pain points, allowing you to tailor products or services to meet customer needs more effectively. Analyze market trends and competitors to uncover new opportunities for growth, innovation, and diversification within your industry. Identify market fluctuations and potential challenges to make informed decisions to minimize risks associated with new product launches or entering new markets. Stay ahead of industry trends and consumer preferences, and find ways to differentiate your value propositions. As a foundational tool for strategic planning, consumer research enables you to make data-driven decisions about resource allocation, expansion opportunities, and long-term growth initiatives. Need some help getting your studies off the ground? Let the SightX research team become an extension of your own! Our team of in-house experts will guide you through every step in the product consumer research process, from survey development and scripting to analysis support and everything in between.
Modern Research Tools for Research & Insights Teams
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Evaluate Existing Products & Uncover New Market Opportunities
Competitive Analysis
Concept Testing
Market Segmentation
Product Refinement & Portfolio Optimization
Conjoint
Maxdiff
TURF
Measure Consumer Sentiments & Track Behaviors
Key Driver Analysis
Brand Awareness Tracking
Maximize Revenue and Market Potential
Gabor-Granger Price Optimizations
Van Westendorp Price Sensitivity Testing
Meet our Customers
Benefits of Consumer Research
Understand Customer Needs
Identify Opportunities
Mitigate Risks
Gain a Competitive Advantage
Inform Strategic Decision-Making
Consumer Research Services