The Effortless All-In-One Consumer Research Platform

Gain feedback from your target audience about new products, packaging, or messages, all before you go to market. Use the insights to further develop high-potential concepts, identify new customer segments, and optimize your go-to-market strategy.

• Build Customized Concept Tests
• Display Any Number of Messages, Videos, or Images
• Utilize Monadic A/B Testing or Comparison Tests
• Assign Quotas and Randomize Exposure

Boost your market share and maximize your revenue without compromising consumer demand. Use our pricing research tools to test the price sensitivity of your market, explore new pricing strategies, and investigate the role pricing plays in demand for your unique product.

Identify how consumers explicitly (and implicitly) make their purchasing decisions. Assess how consumers evaluate your product and the value they place on each attribute to optimize your product features and pricing.

Conjoint Made Simple

Specify the features, pricing, or configuration you’d like to test and let the software generate a balanced conjoint experiment.

Flexibility

Optimize your product features and pricing, from consumer goods, to subscription bundles, or even employee benefits packages.

Real-Time Analytics

Get insights in real-time to make data-driven decisions that impact every level of your organization.

Measure the relative importance, or level of preference, for your product features, brands, ad claims, side effects, and more. Discover which attributes and messages resonate best with your target audience.

MaxDiff Made Simple

With SightX’s automated MaxDiff test, all you need to do is specify the product attributes you want to test and let the platform do the rest.

Balanced Experiment Design

Let the platform take your inputs and generate a randomized experiment, which reduces bias and unveils true preferences.

Model Real Consumer Decision-Making

Ask respondents to directly make trade-offs between your attributes to find the relative preference of each.

Collect visualized feedback directly from your target market to perfect your assets. Gather insights on everything from product prototypes and ad designs to shelf-placement and packaging.

• Discover how consumers engage with your collateral
• Identify your strongest assets
• Test prototypes, advertisements, messaging, shelf placement, and more.

Understand whether the variations in your data sets are significant, or simply caused by a random sampling error. Use our automated significant testing to dig deeper into your data to uncover meaningful insights.