The Effortless All-In-One Consumer Research Platform
With automated analysis that also maintains full flexibility, researchers and marketers get the control they need from set up, to analysis, to visualization, and insights.
With automated analysis that also maintains full flexibility, researchers and marketers get the control they need from set up, to analysis, to visualization, and insights. Design online surveys as simple or complex as your use-case requires, with all of the flexibility needed for agile consumer research. Utilize our expertly crafted templates or create custom projects with our intuitive survey platform. Scale qualitative insights with asynchronous video interviews. Capture authentic consumer feedback without time zone constraints or scheduling headaches. Automatically analyze transcripts, surface key themes, and search a centralized media library for fast review. Gain feedback from your target audience about new products, packaging, or messages, all before you go to market. Use the insights to further develop high-potential concepts, identify new customer segments, and optimize your go-to-market strategy. Know the ROI of your branding efforts. Get real-time insights on consumer perceptions, competitors, and key brand metrics like: Boost your market share and maximize your revenue without compromising consumer demand. Use our pricing research tools to test the price sensitivity of your market, explore new pricing strategies, and investigate the role pricing plays in demand for your unique product. Uncover the “whys” behind your most important KPIs. Use Key Driver Analysis to identify the factors that influence consumer behavior and impact metrics like customer satisfaction, brand loyalty, or purchase intent. Identify how consumers explicitly (and implicitly) make their purchasing decisions. Assess how consumers evaluate your product and the value they place on each attribute to optimize your product features and pricing. Specify the features, pricing, or configuration you’d like to test and let the software generate a balanced conjoint experiment. Optimize your product features and pricing, from consumer goods, to subscription bundles, or even employee benefits packages. Get insights in real-time to make data-driven decisions that impact every level of your organization. Maximize the reach of your brand, products, and messaging. TURF Analysis enables you to find an optimal mix of offerings (like products, features, or message points) that appeal to the maximum number of people in the most efficient and cost-effective way. Measure the relative importance, or level of preference, for your product features, brands, ad claims, side effects, and more. Discover which attributes and messages resonate best with your target audience. With SightX’s automated MaxDiff test, all you need to do is specify the product attributes you want to test and let the platform do the rest. Let the platform take your inputs and generate a randomized experiment, which reduces bias and unveils true preferences. Ask respondents to directly make trade-offs between your attributes to find the relative preference of each. Manually develop buyer personas based on survey results. Or let SightX automate the process using behavioral and psychographic data to uncover segments you may have missed. Collect visualized feedback directly from your target market to perfect your assets. Gather insights on everything from product prototypes and ad designs to shelf-placement and packaging. Instantly distill product reviews, Net Promoter Score (NPS) comments, and open-ended text responses to discover deep qualitative insights. Analyze results by topic, keyword, or sentiment to uncover trends, customer challenges, and opportunities for growth. Understand whether the variations in your data sets are significant, or simply caused by a random sampling error. Use our automated significant testing to dig deeper into your data to uncover meaningful insights. Get direct access to consumers in over 250 panels, across 100+ countries for unmatched reach. We work to actively ensure you only receive high-quality data through multiple layers of rigorous cleaning, tracking, and vetting measures. Need assistance? Let our team of in-house experts guide you through every step of the research process. From survey development to analysis support and everything in-between! Let our experts guide you through your next project to learn how to streamline your process. Schedule a post-project analysis to review your dashboards with a member of our research team. Online, over the phone, or through our help desk, SightX is an extension of your team.The Effortless All-In-One Consumer Research Platform
Survey Tools
Video Interviews
Concept Testing
Brand Tracking
Pricing Studies
Key Driver Analysis
Automated Conjoint Analysis
Conjoint Made Simple
Flexibility
Real-Time Analytics
TURF Analysis
MaxDiff Analysis
MaxDiff Made Simple
Balanced Experiment Design
Model Real Consumer Decision-Making
Automated Customer & Audience Segmentation Tool
Heat Mapping Software
Text Analysis & Analytics Software with NLP
Automated Significance Testing
Online Panels
Research Services
Accelerate Your Research
Gain Deeper Insights
On-demand Support
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