End-to-End Market Research Software
Meet the next generation of consumer insights technology: a single, unified solution for consumer engagement, understanding, advanced analysis, and reporting.
Survey Tools
Design online surveys as simple or complex as your use-case requires, with all of the flexibility needed for agile market research. Utilize our expertly crafted templates to streamline your projects or create custom branded surveys with our intuitive survey platform
- Full Flexibility
- Complex Logic for a Dynamic Survey Flow
- Custom Design, Image, and Video Display Options
- Seamless Collaboration with Teammates
- Multi-Language Translations for Global Insights
Automated Data Analysis
Utilize actionable insights to power your business in real-time. Our analytics toolbox puts a wide range of advanced analysis capabilities right at your fingertips.
Concept Testing
Gain feedback from your target audience about new products, packaging, or messaging concepts, all before you go to market. Use the insights from concept testing to further develop high-potential concepts, identify new consumer segments, and hone-in on a strong go-to-market strategy.
- Build Customized Concept Tests
- Display Any Number of Messages, Videos, or Images
- Utilize Monadic A/B Testing or Comparison Tests
- Assign Quotas and Randomize Exposure
MaxDiff Analysis
Measure the relative importance, or level of preference, for your product features, brands, ad claims, side effects, and more. A MaxDiff experiment will help you discover which attributes and messaging resonate best with your audience.
MaxDiff Made Simple
Balanced Experiment Design
Model Real Consumer Decision-Making
Automated Conjoint Analysis
Identify the rules consumers explicitly (and implicitly) use to make their purchasing decisions. Assess how consumers evaluate your product and the value they place on each attribute to optimize your product features and pricing.
Conjoint Made Simple
Flexibility
Real-Time Analytics
Market Segmentation
Manually develop your buyer personas based on survey results. Or let SightX’s machine learning automate the process using behavioral and psychographic data to uncover segments you may have missed.
Online Panels
Get direct access to consumers in over 250 panels, across 100+ countries for unmatched reach. We work to actively ensure you only receive high-quality data through multiple layers of rigorous cleaning, tracking, and vetting measures.
- Cost Effective
- Precise Audience Targeting
- Reliable Data
- Easily Scalable
- Compliance to Industry-Leading Standards
Brand Tracking
Discover the ROI of your branding efforts. Get real-time insights from your target market on key brand metrics, consumer perceptions, and competitors.
- Net Promoter Score
- Brand Usage
- Brand Perception
- Brand Preference
- Brand Loyalty
Natural Language Processing
Instantly distill your product reviews, Net Promoter Score (NPS) comments, and open-ended text responses to discover deep qualitative insights. Analyze your results by topic, keyword, or sentiment to uncover trends, customer challenges, and opportunities for growth.
- Real-time sentiment and thematic analysis
- Analyze sentiment by topic and response
- Filter and compare text across variables
Heatmaps
Collect visualized feedback directly from your target market to perfect your assets. Gather insights on everything from product prototypes and ad design concepts to shelf-placement and packaging.
- Discover how consumers engage with your collateral
- Identify your strongest assets
- Test prototypes, advertisements, messaging, shelf placement, and more.
Research Services
Need some assistance? Let our team of in-house insights experts guide you through every step of the research process. From survey development to analysis support and everything in-between!
Accelerate Your Research
Gain Deeper Insights
On-demand Support
