Capabilities

End-to-End Market Research Software

Meet the next generation of consumer insights technology: a single, unified solution for consumer engagement, understanding, advanced analysis, and reporting.

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Build
Create & customize projects
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Target
Specify the ideal audience
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Collect
Gather powerful data
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Analyze
Get Real Time Insights
Consumer Surveys

Consumer Surveys

Design surveys as simple or complex as your use-case requires, with all of the flexibility needed for agile market research. Utilize our expertly crafted templates to streamline your research or create custom branded surveys with our intuitive platform.

  • Full Flexibility
  • Complex Logic for Dynamic Delivery
  • Custom Design, Image and Video Display
  • Seamless Collaboration
  • Multi-Language Translations
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Automated Analysis

Automated Analysis

Utilize actionable insights to power your business in real-time. Our analytics toolbox puts a wide range of advanced analysis capabilities right at your fingertips.

Concept Testing

Concept Testing

Gain feedback from your target audience about new products, packaging, or messaging concepts, all before you go to market. Use the insights from concept testing to further develop high-potential concepts, identify new consumer segments, and hone-in on a strong go-to-market strategy.

  • Build Customized Concept Tests
  • Display Any Number of Messages, Videos, or Images
  • Utilize Monadic A/B Testing or Comparison Tests
  • Assign Quotas and Randomize Exposure
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MaxDiff Analysis

MaxDiff Analysis

Measure the relative importance, or level of preference, for your product features, brands, ad claims, side effects, and more. A MaxDiff experiment will help you discover which attributes and messaging resonate best with your audience.

MaxDiff Made Simple

Balanced Experiment Design

Model Real Consumer Decision-Making

Conjoint Analysis

Conjoint Analysis

Identify the rules consumers explicitly (and implicitly) use to make their purchasing decisions. Assess how consumers evaluate your product and the value they place on each attribute to optimize your product features and pricing.

Conjoint Made Simple

Flexibility

Real-Time Analytics

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Market Segmentation

Market Segmentation

Manually develop your own predetermined segments, or allow the SightX platform to automate the process using behavioral and psychographic data to reveal more accurate segments and untapped audiences in any project.

Online Panels

Online Panels

Get direct access to consumers in over 250 panels, across 100+ countries for unmatched scalability. We work to actively ensure you only receive high-quality data through multiple layers of rigorous cleaning, tracking, and vetting measures. Automate your insights, faster and at scale.

  • Cost Effective
  • Precise Audience Targeting
  • Reliable Data
  • Easily Scalable
  • Compliance to Industry-Leading Standards
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Brand Tracking

Brand Tracking

Analyze your brand’s health to analyze how consumers interact with your products and their sentiments towards your brand as a whole. Use key indicators like Net Promoter Score (NPS), brand awareness, usage, perception, and more to unlock deeper insights into your brand's overall health.

  • Net Promoter Score
  • Brand Usage
  • Brand Perception
  • Brand Preference
  • Brand Loyalty
Natural Language Processing

Natural Language Processing

Utilize NLP to instantly distill your product reviews, Net Promoter Score (NPS) comments, and open-ended survey questions to discover deep qualitative insights. Analyze your results by topic, keyword, or sentiment to uncover opportunities, trends, and potential problems.

  • Real-time sentiment and thematic analysis
  • Analyze sentiment by topic and response
  • Filter and compare text across variables
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Heatmaps

Heatmaps

Gather insights on anything from product prototypes and design concepts to shelf placement and packaging. Gain visual feedback directly from your audience to learn what they like and dislike, what draws their attention, and (most importantly) why.

  • Discover how consumers engage with your collateral
  • Identify your strongest features
  • Test prototypes, advertisements, messaging, shelf placement, and more.
Research Services

Research Services

Let our team of in-house insights experts guide you through every step in the market research process, from survey development and scripting to analysis support and everything in-between.

Accelerate Your Research

Gain Deeper Insights

On-demand Support

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