Modern Research Tools for Marketing Teams
Develop campaigns that deliver ROI. SightX's suite of tools makes it easy for anyone to leverage consumer insights to optimize every aspect of their marketing strategy.
Trusted by the world's most iconic brands
AI-Driven Approach
With a single prompt, you can design, deploy, analyze, and summarize marketing studies in-platform. No consumer research experience required. Meet your new competitive advantage.
Flexible & Scalable
Our enterprise solutions give you unlimited access to all of our marketing and advertising research tools and templates. Now it’s easier to optimize every aspect of your campaigns and budget.
Easy to Use
SightX's intuitive interface makes it simple to set up and conduct research studies, even for those without a research background. Understand and optimize your collateral in seconds.
Save Time
Let AI do the heavy lifting. Waste less time creating surveys and experiments, and focus your energy on finding and applying insights. Go-to-market faster with informed decisions.
Find the Right Market & Positioning
Competitive Analysis
Evaluate competitors in your market to better understand how to uniquely position your brand and products.
Market Segmentation
Better understand the wants, needs, and pain points of your target market and the segments within it.
Optimize Messaging
Message Testing
Evaluate the overall effectiveness of your marketing messaging.
Text Highlighter
Get targeted feedback from your audience on how to perfect different aspects of your copy.
Conjoint Analysis
Learn what your audience values most about your brand or product, to create more powerful messaging.
Maxdiff Analysis
Measure the importance people place on each of a product’s features to optimize your product messaging.
Evaluate Ads & Perfect Campaigns
Ad Testing
Analyze audience responses to your advertisements to determine their effectiveness.
Heatmaps
Get visualized feedback on the most appealing (and unappealing) aspects of your ads.
Market Segmentation
Find the audience segments most likely to convert, and set your campaign targeting accordingly.
Brand Awareness Tracking
Monitor your brand awareness levels over time to measure the impact from your campaigns.
Find the Right Market & Positioning
Competitive Analysis
Evaluate competitors in your market to better understand how to uniquely position your brand and products.
Market Segmentation
Better understand the wants, needs, and pain points of your target market and the segments within it.
Evaluate Ads & Perfect Campaigns
Ad Testing
Analyze audience responses to your advertisements to determine their effectiveness.
Heatmaps
Get visualized feedback on the most appealing (and unappealing) aspects of your ads.
Market Segmentation
Find the audience segments most likely to convert, and set your campaign targeting accordingly.
Brand Awareness Tracking
Monitor your brand awareness levels over time to measure the impact from your campaigns.
Optimize Messaging
Message Testing
Evaluate the overall effectiveness of your marketing messaging.
Text Highlighter
Get targeted feedback from your audience on how to perfect different aspects of your copy.
Conjoint Analysis
Learn what your audience values most about your brand or product, to create more powerful messaging.
Maxdiff Analysis
Measure the importance people place on each of a product’s features to optimize your product messaging.
Meet our Customers
Learn MoreWhy Insights Matter for Marketing Teams
Improve ROI
Marketing research gives you the opportunity to screen your ad concepts, messaging, and designs with your target market to mitigate your risks pre- and post-launch.
Measure Campaign Uplift
Track brand and product awareness in your target market to better understand how your marketing campaigns affect consumer perceptions and buying behaviors.
Target Your Messaging
Use data-drive insights to tailor your messaging to the market segments with the highest purchase intent and growth opportunity.
Stay One Step Ahead
Keep an eye on shifts in consumer behavior and emerging trends to adapt your strategies long before your competitors even know a change is coming. Research is a competitive advantage!
Consumer Research Services
Need some help getting your studies off the ground? Let the SightX research team become an extension of your own!
Our team of in-house experts will guide you through every step in the product consumer research process, from survey development and scripting to analysis support and everything in between.