Modern Research Tools for Marketing Teams

Develop campaigns that deliver ROI. SightX's suite of tools makes it easy for anyone to leverage consumer insights to optimize every aspect of their marketing strategy.


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Find the Right Market & Positioning

Competitive Analysis

Evaluate competitors in your market to better understand how to uniquely position your band and products.

Market Segmentation

Better understand the wants, needs, and pain points of your target market and the segments within it.

Evaluate Ads & Perfect Campaigns

Ad Testing

Analyze audience responses to your advertisements to determine their effectiveness.

Heatmaps

Get visualized feedback on the most appealing (and unappealing) aspects of your ads.

Market Segmentation

Find the audience segments most likely to convert, and set your campaign targeting accordingly.

Brand Awareness Tracking

Monitor your brand awareness levels over time to measure the impact from your campaigns.

Optimize Messaging

Message Testing

Evaluate the overall effectiveness of your marketing messaging.

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Get targeted feedback from your audience on how to perfect different aspects of your copy.

Conjoint Analysis

Learn what your audience values most about your brand or product to create more powerful messaging.

MaxDiff Analysis

Measure the importance people place on each of a product's features to optimize your product messaging.

Meet our Customers

Why Insights Matter for Marketing Teams

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Improve ROI

Marketing research gives you the opportunity to screen your ad concepts, messaging, and designs with your target market to mitigate your risks pre- and post-launch.

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Measure Campaign Uplift

Track brand and product awareness in your target market to better understand how your marketing campaigns affect consumer perceptions and buying behaviors.

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Target Your Messaging

Use data-drive insights to tailor your messaging to the market segments with the highest purchase intent and growth opportunity.

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Stay One Step Ahead

Keep an eye on shifts in consumer behavior and emerging trends to adapt your strategies long before your competitors even know a change is coming. Research is a competitive advantage!

Consumer Research Services

Need some help getting your studies off the ground? Let the SightX research team become an extension of your own!

Our team of in-house experts will guide you through every step in the product consumer research process, from survey development and scripting to analysis support and everything in between.