Content Research Tools
Take the guesswork out of your content strategy by going directly to the source: your audience. Use insights from your target market to create content that drives engagement and increases ROI.
Benefits of Content Research
Remove the Guesswork
Better understand the wants, needs, and pain points of your market to deliver customer experiences that drive loyalty.
Drive Engagement and ROI
Drive revenue and increase brand awareness with happy customers and strong brand advocates.
Gain a Competitive Advantage
Uncover key experience insights to give your customers exactly what they want, when they want it, to stay ahead of the pack.
Content Research & Analysis Tools
Content Testing
Eliminate low-quality ideas, perfect high-potential concepts, and uncover audience segments with strong engagement.
Heatmapping
Use visualized feedback on your copy, graphics, and video to maximize audience engagement.
Text Highlighter
Discover the words and phrases that resonate most with your audience to perfect text-based content.
TURF Analysis
Maximize the market potential and reach of your content by finding the optimal mix of topics, formats, and channels.
Automated Conjoint Analysis
Use audience preference data to identify the optimal formula of content across multiple dimensions, from media type and length, to the tone of messages, and more.
Automated MaxDiff Analysis
Measure the level of importance consumers place on different aspects of your content for a laser-focused strategy.
Content Research Services
Need some help getting your content research and testing off the ground? Partner with SightX and let our research team become an extension of your own.
Our team of in-house experts will guide you through every step in the product consumer research process, from survey development and scripting to analysis support and everything in between.
The SightX Approach to Content Research
AI-driven: With a single prompt, you can design an entire study in-platform and summarize the key findings.
Easy to Use: SightX's intuitive interface makes it simple to set up and conduct research studies, even for those without a research background.
Actionable Insights: Go beyond data collection. SightX provides clear, actionable insights that you can use to inform your product development decisions.
Reduced Risk: Identify potential issues in your product early on and avoid costly mistakes down the road.
Improved ROI: Invest in a product that you know your target market will love.