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SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep strategic consulting expertise. This first-of-its-kind partnership enables brands...

2 min read

30 Apr, 2025

SightX News

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SightX Feature Focus: Custom Visualization & Branding Suite

SightX’s new Custom Visualization & Branding Suite transforms the way you present consumer research by making...

1 min read

7 Apr, 2025

Customers

Insights

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How Pabst Brewing Combines Heritage and Innovation to Drive Growth

Pabst Brewing Company, a leader in blending heritage with innovation, partnered with SightX to overcome research...

3 min read

24 Mar, 2025

Research Resources

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2025 Consumer Research Trends

The consumer research industry is rapidly transforming, driven by technological advancements, a heightened focus on data...

6 min read

20 Nov, 2024
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Three Levels of Pain Points in the Customer…

Understanding customer pain points is critical for marketers and insights…

6 min read
Series of vertically narrow screens, each displaying separate images with attribute callouts part of a survey, set against a purple background

How to Analyze Survey Results: A Guide for…

Before jumping to analysis, let’s start by noting the obvious, that many…

7 min read
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How to Maximize Reach with TURF Analysis

The vast majority of brands and agencies are either in a phase of exploring…

4 min read
Concept illustration of canned beverages with poured drinks in front, set against a purple background, surrounded by viewer sentiment reactions with smiling, neutral, and sad face emojis

15 of the Best Customer Experience and…

Providing an exceptional customer experience (CX) is crucial for retaining…

7 min read
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Brand Equity vs. Brand Value

The terms "brand equity" and "brand value" are often used…

4 min read
Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

Generative AI is Here to Push the Limits of…

While the technology of generative AI has been around for quite some time, it…

4 min read
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TURF Analysis Explained: What It Is & How…

It can be tempting to try and give your customers every single product,…

5 min read
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When Consumer Research Gets Scary

It’s that eerie time of year when spooky tales come to life, and lurking in…

5 min read
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Independent vs. Dependent Variables: Definition…

The concepts of independent and dependent variables are central to the…

4 min read
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Pricing New Products: Key Approaches and the…

Pricing a new product is a critical decision that can determine the success or…

4 min read

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