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SightX News

SightX Feature Focus: Custom Visualization & Branding Suite

SightX’s new Custom Visualization & Branding Suite transforms the way you present consumer research by making it fully customizable and on-brand. With features like...

1 min read

7 Apr, 2025

Events

Customers

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Balancing Speed, Cost, and Quality in a Changing Landscape

AI is revolutionizing consumer insights by enabling faster, more intuitive, and cost-effective research. In a recent...

4 min read

4 Apr, 2025

Customers

Insights

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How Pabst Brewing Combines Heritage and Innovation to Drive Growth

Pabst Brewing Company, a leader in blending heritage with innovation, partnered with SightX to overcome research...

3 min read

24 Mar, 2025

Research Resources

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2025 Consumer Research Trends

The consumer research industry is rapidly transforming, driven by technological advancements, a heightened focus on data...

6 min read

20 Nov, 2024
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How to Maximize Reach with TURF Analysis

The vast majority of brands and agencies are either in a phase of exploring…

4 min read
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15 of the Best Customer Experience and…

Providing an exceptional customer experience (CX) is crucial for retaining…

7 min read
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Brand Equity vs. Brand Value

The terms "brand equity" and "brand value" are often used…

4 min read
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Generative AI is Here to Push the Limits of…

While the technology of generative AI has been around for quite some time, it…

4 min read
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TURF Analysis Explained: What It Is & How…

It can be tempting to try and give your customers every single product,…

5 min read
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When Consumer Research Gets Scary

It’s that eerie time of year when spooky tales come to life, and lurking in…

5 min read
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Independent vs. Dependent Variables: Definition…

The concepts of independent and dependent variables are central to the…

4 min read
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Pricing New Products: Key Approaches and the…

Pricing a new product is a critical decision that can determine the success or…

4 min read
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Open-ended vs. Closed Questions in User Research

In user research, questions are at the heart of every study, guiding the data…

6 min read
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Margin of Error Guide: What Marketers Need to…

Understanding your audience’s preferences, behaviors, and opinions is key.…

6 min read

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