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Do You Get Agitated by Performative International Women’s Day Hashtags? Join the Club.

For many females, me included, International Women’s Day is a glaring reminder of how much work still needs to be done to achieve equity...

2 min read

7 Mar, 2025

Research Resources

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10 Concept Testing Questions to Ask Your Target Market

Launching a new product or service involves significant risk. Full stop.

6 min read

14 Aug, 2024
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15 of the Best Survey Questions for Brand Perception

Consumer perceptions of your brand are vital to your company's overall success. They shape how the...

3 min read

15 Aug, 2024

Research Resources

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How to Analyze Survey Results: A Guide for Unlocking Consumer...

Before jumping to analysis, let’s start by noting the obvious, that many surveys use a mixed-methods...

7 min read

7 Nov, 2024
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Unlocking the Power of the Likert Scale in Research

What is a Likert Scale?

4 min read
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How Testing Shapes Surveys That Truly Deliver

Creating a survey might seem straightforward, but crafting one that collects high-…

4 min read
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Demystifying Correlation in Research

Correlation is one of the most fundamental statistical concepts used in research, yet…

4 min read
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What is Correlation Analysis? And How to use it in Market Research

While many may only recall correlation analysis from the days of high school and…

3 min read
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Market Research Made Easy: Insights from the Pros

Market research (MR) is an important practice for any successful business.

4 min read
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The Essentials of Social Listening: What It Is & Why It Matters

What is Social Listening?

3 min read
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Nine Key Ways Generative AI is Transforming Market Research

It's commonly understood that market research has been undergoing a major shift thanks…

4 min read
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Understanding Brand Recall: Why it’s Crucial for Your Business

In a crowded marketplace, where countless brands compete for attention, making a…

5 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute
Understanding Regression Analysis: A Comprehensive Guide to Unlocking Insights

Regression analysis offers a robust statistical method to uncover relationships,…

4 min read
Mobile video ad previews featuring a gym scene: a woman working out, a man doing pushups; all set against a green background
Survey Essentials: A Practical Guide to Mastering Surveys

Surveys are an essential part of data collection, helping businesses, researchers, and…

5 min read

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