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SightX News

SightX Feature Focus: Custom Visualization & Branding Suite

SightX’s new Custom Visualization & Branding Suite transforms the way you present consumer research by making it fully customizable and on-brand. With features like...

1 min read

7 Apr, 2025

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Customers

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Balancing Speed, Cost, and Quality in a Changing Landscape

AI is revolutionizing consumer insights by enabling faster, more intuitive, and cost-effective research. In a recent...

4 min read

4 Apr, 2025

Customers

Insights

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How Pabst Brewing Combines Heritage and Innovation to Drive Growth

Pabst Brewing Company, a leader in blending heritage with innovation, partnered with SightX to overcome research...

3 min read

24 Mar, 2025

Research Resources

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2025 Consumer Research Trends

The consumer research industry is rapidly transforming, driven by technological advancements, a heightened focus on data...

6 min read

20 Nov, 2024
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9 Key Ways Generative AI is Transforming…

Market research is experiencing a significant transformation driven by…

1 min read
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Numbers or Narratives? Decoding Survey…

Surveys are among the most versatile tools in market research, capable of…

4 min read
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Core Themes from TMRE24

It was great to attend last week's TMRE 2024 in Orlando, FL, engage with…

2 min read
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Unlocking the Power of the Likert Scale in…

What is a Likert Scale? The Likert scale, developed by psychologist Rensis…

4 min read
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How Testing Shapes Surveys That Truly Deliver

Creating a survey might seem straightforward, but crafting one that collects…

4 min read
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Demystifying Correlation in Research

Correlation is one of the most fundamental statistical concepts used in…

4 min read
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What is Correlation Analysis? And How to use it…

While many may only recall correlation analysis from the days of high school…

3 min read
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Market Research Made Easy: Insights from the…

Market research (MR) is an important practice for any successful business.…

4 min read
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The Essentials of Social Listening: What It Is…

What is Social Listening? Social listening involves analyzing online…

3 min read
Concept of sneakers with a check mark indicating consumer preference, set against a purple background

Nine Key Ways Generative AI is Transforming…

It's commonly understood that market research has been undergoing a major…

4 min read

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