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SightX News

SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep strategic consulting expertise. This first-of-its-kind partnership enables brands...

2 min read

30 Apr, 2025

SightX News

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SightX Feature Focus: Custom Visualization & Branding Suite

SightX’s new Custom Visualization & Branding Suite transforms the way you present consumer research by making...

1 min read

7 Apr, 2025

Customers

Insights

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How Pabst Brewing Combines Heritage and Innovation to Drive Growth

Pabst Brewing Company, a leader in blending heritage with innovation, partnered with SightX to overcome research...

3 min read

24 Mar, 2025

Research Resources

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2025 Consumer Research Trends

The consumer research industry is rapidly transforming, driven by technological advancements, a heightened focus on data...

6 min read

20 Nov, 2024
Concept of sneakers with a check mark indicating consumer preference, set against a purple background

How to Run a Better Competitor Analysis [with…

If you want your business to thrive, you've got to understand the…

2 min read
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The SightX Platform in 2024: A Year with User…

Since its inception, SightX’s promise has been to accelerate time to insight…

4 min read
Concept illustration of canned beverages with poured drinks in front, set against a purple background, surrounded by viewer sentiment reactions with smiling, neutral, and sad face emojis

9 Key Ways Generative AI is Transforming…

Market research is experiencing a significant transformation driven by…

1 min read
Mobile device displaying a survey question about product attribute preferences, set against a red background

Numbers or Narratives? Decoding Survey…

Surveys are among the most versatile tools in market research, capable of…

4 min read
Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

Core Themes from TMRE24

It was great to attend last week's TMRE 2024 in Orlando, FL, engage with…

2 min read
Glass bottle of cold brew being evaluated by survey respondents for various attributes using heat mapping, set against a yellow background

Unlocking the Power of the Likert Scale in…

What is a Likert Scale? The Likert scale, developed by psychologist Rensis…

4 min read
3D graph analyzing multiple variables, mapping persona clusters at key intersections, set against a blue background

How Testing Shapes Surveys That Truly Deliver

Creating a survey might seem straightforward, but crafting one that collects…

4 min read
Four-quadrant chart displaying key driver analysis results, highlighting the importance of different purchase drivers, set against a purple background

Demystifying Correlation in Research

Correlation is one of the most fundamental statistical concepts used in…

4 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

What is Correlation Analysis? And How to use it…

While many may only recall correlation analysis from the days of high school…

3 min read
Various charts displaying key drive analysis outputs combined with customer segmentation insights, set against a pink background

Market Research Made Easy: Insights from the…

Market research (MR) is an important practice for any successful business.…

4 min read

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