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SightX News

Introducing AI-Powered Video Analytics: Qualitative Analysis at Scale

SightX has launched AI-Powered Video Analytics, a major step forward in automating qualitative research. This new feature analyzes video interviews in seconds, surfacing themes,...

1 min read

17 Nov, 2025

Case Studies & eBooks

Mowi Salmon Dinner

How Mowi Found Clarity in a Complex Category: The Power...

In a complex and rapidly evolving seafood category, Mowi, the world’s largest Atlantic salmon company, turned...

2 min read

14 Oct, 2025

SightX News

Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

Introducing Asynchronous Video Interviews: Humanizing Insights, at Scale

SightX now offers native asynchronous video interviews, enabling researchers to capture authentic, emotive feedback directly within...

1 min read

26 Aug, 2025

SightX News

Various charts displaying key drive analysis outputs combined with customer segmentation insights, set against a pink background

Advanced Automated Segmentation: Smarter Insights for Every Team

SightX’s new Advanced Automated Segmentation marks a leap forward in audience understanding. This capability delivers the...

2 min read

27 Oct, 2025
Concept of sneakers with a check mark indicating consumer preference, set against a purple background

Chi-Square Test: How to Determine Meaningful…

The chi-square test is a simple yet powerful statistical tool that helps…

3 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

Introducing Asynchronous Video Interviews:…

SightX now offers native asynchronous video interviews, enabling researchers…

1 min read
Concept of a sporting goods store evaluated using heat mapping research, set against a purple background

How the World Sees “Brand America”: Surprising…

What do global consumers really think about American brands in 2025? SightX’s…

2 min read
Mobile video ad previews featuring a gym scene: a woman working out, a man doing pushups; all set against a green background

What Sexy Data Scientists Are Doing These Days

SightX co-founder Dr. Naira Musallam joins Priscilla McKinney to talk AI, data…

3 min read
Dr. Praeger blog featured image

From Veggie Burgers to Pizza Stars: How Dr.…

Dr. Praeger’s has long been known for its clean-label veggie burgers—but as…

1 min read
Mobile device displaying a survey question about product attribute preferences, set against a red background

Rethinking Research: Why the Future of Insights…

Discover why the smartest research teams are rethinking their tech stacks,…

1 min read
Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

SightX H1 2025 Recap: Research, Reimagined

SightX’s H1 2025 recap highlights powerful platform upgrades, upcoming video…

3 min read
3D graph analyzing multiple variables, mapping persona clusters at key intersections, set against a blue background

Customer vs. Consumer Segmentation: What’s the…

Customer segmentation focuses on grouping existing buyers, while consumer…

2 min read
Glass bottle of cold brew being evaluated by survey respondents for various attributes using heat mapping, set against a yellow background

What’s Next for Insights? 6 Key Themes from…

The 2025 Greenbook IIEX NA conference in Washington, DC spotlighted the…

3 min read
SightX logo next to ZS logo

SightX and ZS Partner to Transform Consumer…

SightX and ZS have joined forces to revolutionize consumer research, combining…

3 min read

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