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SightX News

SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep strategic consulting expertise. This first-of-its-kind partnership enables brands...

2 min read

30 Apr, 2025

SightX News

Events

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SightX H1 2025 Recap: Research, Reimagined

SightX’s H1 2025 recap highlights powerful platform upgrades, upcoming video capabilities, major event moments, and a...

3 min read

8 Jul, 2025

Customers

Insights

Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

How Pabst Brewing Combines Heritage and Innovation to Drive Growth

Pabst Brewing Company, a leader in blending heritage with innovation, partnered with SightX to overcome research...

3 min read

24 Mar, 2025

Insights

Research Resources

3D graph analyzing multiple variables, mapping persona clusters at key intersections, set against a blue background

Customer vs. Consumer Segmentation: What’s the Difference?

Customer segmentation focuses on grouping existing buyers, while consumer segmentation targets broader audiences before purchase. Understanding...

2 min read

1 Jul, 2025
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

How Pabst Brewing Combines Heritage and…

Pabst Brewing Company, a leader in blending heritage with innovation,…

3 min read
Concept of a sporting goods store evaluated using heat mapping research, set against a purple background

Create Your Own Luck: How Consumer Research…

Every year on Saint Patrick’s Day, people celebrate luck—whether it’s finding…

2 min read
Mobile video ad previews featuring a gym scene: a woman working out, a man doing pushups; all set against a green background

Do You Get Agitated by Performative…

For many females, me included, International Women’s Day is a glaring reminder…

2 min read
Concept illustration of canned beverages with poured drinks in front, set against a purple background, surrounded by viewer sentiment reactions with smiling, neutral, and sad face emojis

Lab-Grown Diamonds and the Future of Consumer…

This Valentine’s Day, love isn’t just in the air—it’s in the choices consumers…

3 min read
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The Power of Connection: How Technology…

The ability to understand and act on consumer insights is critical to the…

5 min read
Concept illustration of canned beverages with poured drinks in front, set against a purple background, surrounded by viewer sentiment reactions with smiling, neutral, and sad face emojis

2025 Consumer Research Trends

The consumer research industry is rapidly transforming, driven by…

6 min read
Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

The Power of Consumer Insights in Super Bowl…

The Super Bowl isn’t just the biggest night in sports—it’s the biggest stage…

3 min read
3D graph analyzing multiple variables, mapping persona clusters at key intersections, set against a blue background

Top Product Research Tools and Features to Look…

Introduction to Product Research Tools Product research serves as a critical…

7 min read
Glass bottle of cold brew being evaluated by survey respondents for various attributes using heat mapping, set against a yellow background

Sample Size Simplified: A Guide to Precision

Conducting a survey or research study often hinges on gathering reliable and…

5 min read
Various charts displaying key drive analysis outputs combined with customer segmentation insights, set against a pink background

Mastering Customer Segmentation: A Step-by-Step…

Customer segmentation is a powerful technique that allows businesses to break…

7 min read

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