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SightX News

SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep strategic consulting expertise. This first-of-its-kind partnership enables brands...

2 min read

30 Apr, 2025

SightX News

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SightX Feature Focus: Custom Visualization & Branding Suite

SightX’s new Custom Visualization & Branding Suite transforms the way you present consumer research by making...

1 min read

7 Apr, 2025

Customers

Insights

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How Pabst Brewing Combines Heritage and Innovation to Drive Growth

Pabst Brewing Company, a leader in blending heritage with innovation, partnered with SightX to overcome research...

3 min read

24 Mar, 2025

Research Resources

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2025 Consumer Research Trends

The consumer research industry is rapidly transforming, driven by technological advancements, a heightened focus on data...

6 min read

20 Nov, 2024
Concept illustration of canned beverages with poured drinks in front, set against a purple background, surrounded by viewer sentiment reactions with smiling, neutral, and sad face emojis

2025 Consumer Research Trends

The consumer research industry is rapidly transforming, driven by…

6 min read
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The Power of Consumer Insights in Super Bowl…

The Super Bowl isn’t just the biggest night in sports—it’s the biggest stage…

3 min read
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Top Product Research Tools and Features to Look…

Introduction to Product Research Tools Product research serves as a critical…

7 min read
Glass bottle of cold brew being evaluated by survey respondents for various attributes using heat mapping, set against a yellow background

Sample Size Simplified: A Guide to Precision

Conducting a survey or research study often hinges on gathering reliable and…

5 min read
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Mastering Customer Segmentation: A Step-by-Step…

Customer segmentation is a powerful technique that allows businesses to break…

7 min read
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Cracking the Competition: Mastering Market…

Competitor analysis and competitive market research are critical tools that…

5 min read
Concept of sneakers with a check mark indicating consumer preference, set against a purple background

Customer Lifetime Value: Why It Matters and How…

Understanding and optimizing your relationship with customers is critical for…

4 min read
Series of vertically narrow screens, each displaying separate images with attribute callouts part of a survey, set against a purple background

From Unknown to Unforgettable: A Guide to Brand…

Brand awareness is often a key critical milestone that any  business needs to…

4 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

An Intro to MaxDiff

MaxDiff, short for Maximum Difference Scaling, is a powerful research…

5 min read
Concept of a sporting goods store evaluated using heat mapping research, set against a purple background

Uncovering Patterns in Survey Data:…

Survey data has long been utilized by businesses, researchers, and…

4 min read

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