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As 2025 comes to a close, we’re celebrating a year of transformation, innovation, and a renewed focus on making market research smarter, faster, and more intuitive. At SightX, our mission has always been to help research teams turn data into actionable insights. But this year, we went even further, leveraging AI and automation to give our users back what matters most: their time.
This year’s advancements were guided by one principle: listen, learn, and build with our users at the center. By integrating feedback from researchers, analysts, and insights leaders, we focused on creating tools that are not just powerful, but seamless and user-friendly.
We shared a summary of these updates in our 2025 Year in Review press release, highlighting how AI, automation, and video research evolved across the platform.
Video Research Reimagined
We expanded our platform with asynchronous video interviews, allowing respondents to share authentic, nuanced perspectives on camera. Combining AI automation with human-centered design, SightX ensures that video research is effortless to manage and deeply insightful.
AI features handle transcription, translation, sentiment analysis, and thematic coding, while quality assurance and facial recognition ensure every submission is accurate and actionable. Users can capture rich qualitative insights without spending hours on manual analysis; a perfect example of how automation can give teams back their time.
Our early adopters report that video research is not only faster but also more engaging for participants, creating richer connections with audiences around the globe.
Elevating Visual Storytelling
Insights are only as powerful as how they are communicated. This year, we launched the SightX Branding Suite, giving users complete control over the look and feel of their reports.
With customizable colors, fonts, layouts, and even direct logo integration into PowerPoint, researchers can now create professional, on-brand presentations in a fraction of the time. By combining automation with design flexibility, SightX ensures insights are not only understood but felt, leaving a lasting impact on stakeholders.
Smarter, Faster Segmentation
Understanding audiences is core to effective research, and our advanced segmentation tools leverage machine learning to identify meaningful consumer subgroups quickly and accurately.
This year, we focused on making segmentation more intuitive, ensuring users can explore and act on insights without needing a PhD in analytics. By combining AI-powered precision with human-centered simplicity, SightX enables smarter targeting, more informed decisions, and faster project turnaround.
Ada: Your AI Research Partner
2025 marked iterations and concentrated effort to elevate Ada, our generative AI consultant designed specifically for market research. Ada embodies our vision of intelligent automation: she helps users at every stage of the research process, from survey creation to insights reporting, reducing repetitive tasks and accelerating projects.
Ada can design surveys from scratch, help translate content from Google Docs or Word into survey-ready formats, and generate executive summaries once a project is complete. She also performs sentiment and thematic analysis, and even drafts content based on results, allowing research teams to focus on interpreting insights rather than wrangling data.
The feedback from our users has been clear: Ada doesn’t just save time, it enhances the research experience, providing a trusted partner that learns and adapts to each project.
Built Around You
At the heart of every feature we launch is a commitment to our users. In 2025, SightX doubled down on integrating feedback, experience, and automation, ensuring that each innovation —whether AI-driven or design-focused—works to save researchers time, reduce friction, and enhance their impact.
We understand that market research is complex and fast-moving. Our goal is simple: put the heavy lifting on AI and automation, and let users focus on what they do best: making decisions, interpreting insights, and driving strategy.
Looking Ahead to 2026
2025 has been a year of innovation and reflection. As we move into 2026, our focus will remain on enhancing the research experience with AI where it adds real value, expanding capabilities, and creating tools that save time and empower smarter decision-making.
Thank you to our clients, partners, and the SightX community for making 2025 unforgettable. Your feedback inspires us every day, and together, we’re redefining what market research can be.
Here’s to a new year of smarter research, richer insights, and more time to focus on what truly matters.
— The SightX Team
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