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SightX News

Introducing Asynchronous Video Interviews: Humanizing Insights, at Scale

SightX now offers native asynchronous video interviews, enabling researchers to capture authentic, emotive feedback directly within surveys. No third-party tools or complex setups required....

1 min read

26 Aug, 2025

Case Studies & eBooks

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From Veggie Burgers to Pizza Stars: How Dr. Praeger’s Built...

Dr. Praeger’s has long been known for its clean-label veggie burgers—but as the brand expands into...

1 min read

21 Jul, 2025

SightX News

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SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep...

3 min read

30 Apr, 2025

SightX News

Events

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SightX H1 2025 Recap: Research, Reimagined

SightX’s H1 2025 recap highlights powerful platform upgrades, upcoming video capabilities, major event moments, and a...

3 min read

8 Jul, 2025
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Top Methods for Ad Testing

5 min read
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15 of the Best Survey Questions for Brand…

3 min read
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How Leading CPG Brands Use Market Research

5 min read
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10 Concept Testing Questions to Ask Your Target…

6 min read
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Brand Tracking Studies: Methods, Examples, and…

5 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

How to Run Better Brand Recall Surveys:…

4 min read
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Ten Types of Survey Bias and How to Avoid Them

4 min read
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Ten Brand Perception Questions to Ask Your…

3 min read
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10 Brand Awareness Questions You Should Be…

4 min read
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Best Practices for Running a Pricing Analysis

4 min read

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