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SightX News

SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep strategic consulting expertise. This first-of-its-kind partnership enables brands...

2 min read

30 Apr, 2025

SightX News

Events

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SightX H1 2025 Recap: Research, Reimagined

SightX’s H1 2025 recap highlights powerful platform upgrades, upcoming video capabilities, major event moments, and a...

3 min read

8 Jul, 2025

Customers

Insights

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How Pabst Brewing Combines Heritage and Innovation to Drive Growth

Pabst Brewing Company, a leader in blending heritage with innovation, partnered with SightX to overcome research...

3 min read

24 Mar, 2025

Insights

Research Resources

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Customer vs. Consumer Segmentation: What’s the Difference?

Customer segmentation focuses on grouping existing buyers, while consumer segmentation targets broader audiences before purchase. Understanding...

2 min read

1 Jul, 2025
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10 Consumer Behavior Questions to Ask Your…

Consumer behavior surveys are popular with organizations who want to better…

4 min read
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How to Conduct Package Design Testing

Your packaging design is the first impression shoppers get of your product. So…

4 min read
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Top 10 AI Market Research Tools

Staying ahead of the competition requires a deep understanding of market…

5 min read
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How to Choose the Right Brand Insights Platform

Brand insights platforms give you the opportunity to improve your brand…

5 min read
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How to Market a New Product: Strategies, Tools…

While the prospect of introducing something new and groundbreaking is exciting…

7 min read
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How to Calculate Market Size in 8 Steps

When you have a new product, service, or business idea, you'll need to…

5 min read
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The Market Researcher's Toolbox: Primary…

Within market research, there are two widely used techniques: primary research…

3 min read
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How to Write Effective Concept Testing Survey…

Your concept tests are only as good as the questions you include. When done…

7 min read
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How to Use Concept Testing Throughout Product…

In product development, concept testing is one of the most valuable (and…

12 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

10 Steps for Effective Survey Data Analysis

Surveys are foundational for gathering data on consumer preferences, attitudes…

5 min read

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