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SightX News

Introducing Asynchronous Video Interviews: Humanizing Insights, at Scale

SightX now offers native asynchronous video interviews, enabling researchers to capture authentic, emotive feedback directly within surveys. No third-party tools or complex setups required....

1 min read

26 Aug, 2025

Case Studies & eBooks

Mowi Salmon Dinner

How Mowi Found Clarity in a Complex Category: The Power...

In a complex and rapidly evolving seafood category, Mowi, the world’s largest Atlantic salmon company, turned...

2 min read

14 Oct, 2025

SightX News

SightX logo next to ZS logo

SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep...

3 min read

30 Apr, 2025

SightX News

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Advanced Automated Segmentation: Smarter Insights for Every Team

SightX’s new Advanced Automated Segmentation marks a leap forward in audience understanding. This capability delivers the...

2 min read

27 Oct, 2025
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Tips for Running a Successful Brand Tracking…

Today, we'll explore the importance of brand tracking studies, how to run…

6 min read
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Market Research & Benchmarking: How to…

No matter your industry or field, setting clear, data-driven benchmarks is…

2 min read
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15 Questions to Ask During Concept Development…

When developing and testing a new product concept, gathering feedback from…

4 min read
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Conjoint Simulator: What it is and How to use it

If you work in market research or insights, it's a safe bet that you are…

6 min read
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How to Conduct More Effective Shopper Research…

Understanding the intricacies of shopper behavior is not just a theoretical…

7 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

Exploring the Hottest Travel Trends for Summer…

Summer is here, and it's time to make the most of the long sunny days and…

3 min read
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How to Write Better Brand Positioning Questions…

Achieving effective brand positioning requires more than just a catchy slogan…

5 min read
Mobile video ad previews featuring a gym scene: a woman working out, a man doing pushups; all set against a green background

How to Leverage Concept Testing for Strategic…

Concept testing is a lot like a litmus test for product or service viability.…

3 min read
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10 Consumer Behavior Questions to Ask Your…

Consumer behavior surveys are popular with organizations who want to better…

4 min read
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How to Conduct Package Design Testing

Your packaging design is the first impression shoppers get of your product. So…

4 min read

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