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The Next Era of Insights Is Here, and It's Visual.
We’re excited to introduce AI-Powered Video Analytics, the newest addition to the SightX platform and the first feature release in our ongoing AI evolution. This launch brings qualitative analysis into the age of intelligent automation, making it faster and easier than ever to uncover meaning in recorded interviews, open-ended conversations, and video feedback.
Read the official press release → Here
See What's Being Said, and How It's Being Said
Until now, analyzing qualitative video data has been one of the most time-consuming tasks for researchers. Watching, tagging, and summarizing each response can take hours or even days.
With AI-Powered Video Analytics, that work happens in seconds. The platform automatically identifies recurring themes, common topics, and associated sentiment across every video in your project.
That means you can:
- Instantly filter videos by topic or tone
- Surface key insights from hundreds of interviews at once
- Pinpoint the most compelling clips and quotes to share with stakeholders
It’s qualitative analysis at scale, powered by AI, and guided by you.
A Smarter Way to Understand Human Emotion
While numbers tell you what consumers do, videos reveal why. Now you can quantify the emotional undercurrents of your qualitative research helping your teams make richer, more human-centered decisions.
Whether you’re testing creative, validating concepts, or exploring new market spaces, video analytics helps you connect the dots between language, sentiment, and motivation.
Part of a Larger AI Evolution
This release builds on the vision we introduced in our recent post on the next evolution of AI in SightX.
We’re expanding what’s possible in research by enhancing both our native platform capabilities like this one, and Ada, your built-in AI research consultant.
Together, these advancements will redefine what it means to move from raw data to strategic decision-making, faster, deeper, and smarter than ever before.
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