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Artificial intelligence is reshaping every corner of the insights industry, but not all AI is created equal. While some tools rely on generic models and surface-level automation, at SightX, our approach has always been different. We believe in building AI that scales human intelligence, not replaces it.
That’s why the next evolution of SightX is focused on advancing AI-driven functionality across two key fronts:
- Native AI features built directly into the platform, enhancing how users collect, analyze, and visualize data.
- Enhanced capabilities within Ada, our generative AI research consultant, one of the first of its kind, designed to help you ask smarter questions, analyze results faster, and uncover insights in real time.
Together, these advancements mark a new chapter in our mission to make research faster, deeper, and more intuitive, powered by responsible, human-centered AI.
A Smarter, More Seamless Platform
In the months ahead, we’ll be introducing new functionality that brings AI deeper into the SightX experience. These capabilities will help you analyze complex data faster and visualize insights with unprecedented clarity.
Our first new feature, AI-Powered Video Analytics, will make qualitative analysis at scale possible, giving researchers the power to instantly identify common themes, sentiments, and standout moments across video interviews. It’s the next step toward making all forms of data, whether spoken, written, or numeric, fully actionable.
The Evolution of Ada
Ada has been a trusted partner for researchers since we first introduced her: a generative AI consultant built to guide study design, summarize results, and provide instant feedback. But as the industry evolves, so does she.
This year, Ada will become even more capable, more adaptive, more intuitive, and more deeply connected to your projects and data within SightX. With these enhancements, Ada moves closer to being the always-on collaborator every insights team wishes they had.
Human + AI = Better Decisions
At SightX, we don’t see AI as a replacement for human thinking, but an amplifier. By bringing together human expertise, high-quality data, and intelligent automation, we’re helping teams move from raw information to strategic decision-making faster than ever.
Stay tuned as we continue unveiling new features under this AI innovation umbrella. Each release is part of a larger vision: to create the most powerful, flexible, and intelligent research platform in the world, built to scale with your curiosity.
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