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In consumer research, numbers tell part of the story, but not the whole story. To uncover the full picture, you need to see and hear your audience. That’s why we’re excited to announce the launch of asynchronous video interviews, now built directly into the SightX platform. Read our official press release here for more details on the launch.
Why Video Interviews Matter
Video interviews have long been a powerful way to capture qualitative insights, but until now, they often required juggling separate tools, complex workflows, or time-consuming live sessions. With SightX, you can now capture authentic, emotive feedback directly inside your surveys. No third-party tools, no extra setup.
This means you can:
- Collect video responses alongside your quantitative data
- Capture unfiltered, authentic feedback anytime, anywhere
- Bring real human context into your insights at scale
Powerful Features Built In
SightX’s native video interviews go beyond just recording responses:
- AI-powered transcript summaries and theme extraction for faster analysis
- A searchable media library for quick review and downloads
- Seamless integration into survey flows, with everything managed in one platform
Unlike other platforms that rely on third-party integrations, SightX embeds video collection directly into your surveys, removing added costs, complexity, and delays.
Use Cases Across Your Research
- Add real voices to concept testing and message validation
- Capture emotional reactions to new products or campaigns
- See consumers’ home environments, like pantry shelves or daily routines, without costly in-home visits
- Enrich stakeholder presentations with authentic, human stories
Start Capturing the Human Story
The asynchronous video interview feature is now available in SightX. Survey data gives you scale, video gives you context, and SightX brings them together in one seamless platform.
Ready to see it in action? Book a demo or reach out to your SightX rep to explore how video interviews can fit into your research program.
Your data has never looked, or sounded, this human.
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