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A new era of segmentation has arrived, one that collapses weeks of manual analysis
With the launch of Advanced Automated Segmentation, SightX brings sophisticated audience insights directly into your hands, combining the power of advanced analytics with the simplicity of an all-in-one platform.
The Evolution of Audience Understanding
For years, the SightX platform has simplified advanced research analytics, bringing automation, speed, and power to research, marketing and brand teams alike.
Now, we’re taking that innovation even further. With Advanced Automated Segmentation, teams can achieve the precision and control once reserved for large, dedicated research teams - instantly, and without the cost or complexity.
Read the full press release.
What Is Segmentation, and Why It Matters
Segmentation bridges the gap between broad data and actionable insight. It’s the process of dividing a large market into smaller, more meaningful groups based on shared traits like demographics, psychographics, or behaviors.
Done well, it allows teams to understand who to focus on, what their audiences value, and how to engage them profitably.
For researchers, marketers, and brand leaders, segmentation is what transforms raw data into clear, actionable strategy, fueling sharper targeting, smarter messaging, and more personalized campaigns.
What's New with Advanced Automated Segmentation
With Advanced Automated Segmentation, you can now achieve the same sophistication of manual clustering methods like K-Means Clustering, Latent Class Analysis, and Principal Component Analysis, automatically, and entirely within the platform. This evolution gives you the power to:
- Define the variables that matter most to your business goals
- Ensure cleaner, higher-quality data before analysis
- Apply advanced statistical techniques, all within the SightX platform
No manual data wrangling. No external tools. Just advanced, automated segmentation at the click of a button.
Why It Matters
In today’s fast-moving markets, audience understanding can’t wait weeks.
With Advanced Automated Segmentation, every team, no matter their size of technical background, can uncover nuanced, actionable insights about their audience in minutes not months. It’s segmentation that’s:
- Faster: Advanced analytics at the click of a button.
- Smarter: Guided by your expertise and data context.
- Simpler: Fully integrated into the SightX workflow.
Enabling Smarter, Faster Audience Understanding
This launch represents more than just a new feature. It’s a major step toward making enterprise-grade research capabilities accessible to everyone.
SightX continues to close the gap between automation and customization, giving every team the ability to understand and activate their audiences with speed, precision, and confidence.
Request a Demo of Advanced Segmentation Today
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