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Do You Get Agitated by Performative International Women’s Day Hashtags? Join the Club.

For many females, me included, International Women’s Day is a glaring reminder of how much work still needs to be done to achieve equity...

2 min read

7 Mar, 2025

Research Resources

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10 Concept Testing Questions to Ask Your Target Market

Launching a new product or service involves significant risk. Full stop.

6 min read

14 Aug, 2024
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15 of the Best Survey Questions for Brand Perception

Consumer perceptions of your brand are vital to your company's overall success. They shape how the...

3 min read

15 Aug, 2024

Research Resources

Series of vertically narrow screens, each displaying separate images with attribute callouts part of a survey, set against a purple background

How to Analyze Survey Results: A Guide for Unlocking Consumer...

Before jumping to analysis, let’s start by noting the obvious, that many surveys use a mixed-methods...

7 min read

7 Nov, 2024
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10 Consumer Behavior Questions to Ask Your…

Consumer behavior surveys are popular with organizations who want to better…

4 min read
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How to Conduct Package Design Testing

Your packaging design is the first impression shoppers get of your product. So…

4 min read
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Top 10 AI Market Research Tools

Staying ahead of the competition requires a deep understanding of market…

5 min read
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How to Choose the Right Brand Insights Platform

Brand insights platforms give you the opportunity to improve your brand…

5 min read
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How to Market a New Product: Strategies, Tools…

While the prospect of introducing something new and groundbreaking is exciting…

7 min read
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How to Calculate Market Size in 8 Steps

When you have a new product, service, or business idea, you'll need to…

5 min read
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The Market Researcher's Toolbox: Primary…

Within market research, there are two widely used techniques: primary research…

3 min read
Various charts displaying key drive analysis outputs combined with customer segmentation insights, set against a pink background

How to Write Effective Concept Testing Survey…

Your concept tests are only as good as the questions you include. When done…

7 min read
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How to Use Concept Testing Throughout Product…

In product development, concept testing is one of the most valuable (and…

12 min read
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10 Steps for Effective Survey Data Analysis

Surveys are foundational for gathering data on consumer preferences, attitudes…

5 min read

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