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SightX News

SightX Feature Focus: Custom Visualization & Branding Suite

SightX’s new Custom Visualization & Branding Suite transforms the way you present consumer research by making it fully customizable and on-brand. With features like...

1 min read

7 Apr, 2025

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Customers

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Balancing Speed, Cost, and Quality in a Changing Landscape

AI is revolutionizing consumer insights by enabling faster, more intuitive, and cost-effective research. In a recent...

4 min read

4 Apr, 2025

Customers

Insights

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How Pabst Brewing Combines Heritage and Innovation to Drive Growth

Pabst Brewing Company, a leader in blending heritage with innovation, partnered with SightX to overcome research...

3 min read

24 Mar, 2025

Research Resources

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2025 Consumer Research Trends

The consumer research industry is rapidly transforming, driven by technological advancements, a heightened focus on data...

6 min read

20 Nov, 2024
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Top Methods for Ad Testing

Crafting effective ads requires more than just creativity. If you want your ad…

5 min read
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15 of the Best Survey Questions for Brand…

Consumer perceptions of your brand are vital to your company's overall…

3 min read
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How Leading CPG Brands Use Market Research

Consumer Packaged Goods (CPG) organizations operate in an intensely…

5 min read
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10 Concept Testing Questions to Ask Your Target…

Launching a new product or service involves significant risk. Full stop.

6 min read
Concept of sneakers with a check mark indicating consumer preference, set against a purple background

Brand Tracking Studies: Methods, Examples, and…

Brands are more than just logos or slogans; they embody a company's…

5 min read
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How to Run Better Brand Recall Surveys:…

rand recall is a crucial metric for evaluating the effectiveness of marketing…

4 min read
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Ten Types of Survey Bias and How to Avoid Them

Surveys are an essential tool for collecting data and gaining insights into…

4 min read
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Ten Brand Perception Questions to Ask Your…

In today's saturated market, understanding how your brand is perceived by…

3 min read
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10 Brand Awareness Questions You Should Be…

Brand awareness is the first step towards building trust, establishing a solid…

4 min read
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Best Practices for Running a Pricing Analysis

Pricing is a critical aspect of any business strategy. The right price can…

4 min read

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