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SightX News

SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep strategic consulting expertise. This first-of-its-kind partnership enables brands...

2 min read

30 Apr, 2025

SightX News

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SightX Feature Focus: Custom Visualization & Branding Suite

SightX’s new Custom Visualization & Branding Suite transforms the way you present consumer research by making...

1 min read

7 Apr, 2025

Customers

Insights

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How Pabst Brewing Combines Heritage and Innovation to Drive Growth

Pabst Brewing Company, a leader in blending heritage with innovation, partnered with SightX to overcome research...

3 min read

24 Mar, 2025

Research Resources

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2025 Consumer Research Trends

The consumer research industry is rapidly transforming, driven by technological advancements, a heightened focus on data...

6 min read

20 Nov, 2024
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Open-ended vs. Closed Questions in User Research

In user research, questions are at the heart of every study, guiding the data…

6 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

Margin of Error Guide: What Marketers Need to…

Understanding your audience’s preferences, behaviors, and opinions is key.…

6 min read
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Top Methods for Ad Testing

Crafting effective ads requires more than just creativity. If you want your ad…

5 min read
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15 of the Best Survey Questions for Brand…

Consumer perceptions of your brand are vital to your company's overall…

3 min read
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How Leading CPG Brands Use Market Research

Consumer Packaged Goods (CPG) organizations operate in an intensely…

5 min read
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10 Concept Testing Questions to Ask Your Target…

Launching a new product or service involves significant risk. Full stop.

6 min read
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Brand Tracking Studies: Methods, Examples, and…

Brands are more than just logos or slogans; they embody a company's…

5 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

How to Run Better Brand Recall Surveys:…

rand recall is a crucial metric for evaluating the effectiveness of marketing…

4 min read
Concept of a sporting goods store evaluated using heat mapping research, set against a purple background

Ten Types of Survey Bias and How to Avoid Them

Surveys are an essential tool for collecting data and gaining insights into…

4 min read
Mobile video ad previews featuring a gym scene: a woman working out, a man doing pushups; all set against a green background

Ten Brand Perception Questions to Ask Your…

In today's saturated market, understanding how your brand is perceived by…

3 min read

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