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SightX News

Introducing Asynchronous Video Interviews: Humanizing Insights, at Scale

SightX now offers native asynchronous video interviews, enabling researchers to capture authentic, emotive feedback directly within surveys. No third-party tools or complex setups required....

1 min read

26 Aug, 2025

Case Studies & eBooks

Mowi Salmon Dinner

How Mowi Found Clarity in a Complex Category: The Power...

In a complex and rapidly evolving seafood category, Mowi, the world’s largest Atlantic salmon company, turned...

2 min read

14 Oct, 2025

SightX News

SightX logo next to ZS logo

SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep...

3 min read

30 Apr, 2025

SightX News

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Advanced Automated Segmentation: Smarter Insights for Every Team

SightX’s new Advanced Automated Segmentation marks a leap forward in audience understanding. This capability delivers the...

2 min read

27 Oct, 2025
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

An Intro to MaxDiff

MaxDiff, short for Maximum Difference Scaling, is a powerful research…

5 min read
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Uncovering Patterns in Survey Data:…

Survey data has long been utilized by businesses, researchers, and…

4 min read
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How to Run a Better Competitor Analysis [with…

If you want your business to thrive, you've got to understand the…

3 min read
Mobile video ad previews featuring a gym scene: a woman working out, a man doing pushups; all set against a green background

The SightX Platform in 2024: A Year with User…

Since its inception, SightX’s promise has been to accelerate time to insight…

4 min read
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Nine Key Ways Generative AI is Transforming…

Market research is experiencing a significant transformation driven by…

1 min read
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Numbers or Narratives? Decoding Survey…

Surveys are among the most versatile tools in market research, capable of…

4 min read
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Core Themes from TMRE24

It was great to attend last week's TMRE 2024 in Orlando, FL, engage with…

2 min read
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Unlocking the Power of the Likert Scale in…

What is a Likert Scale? The Likert scale, developed by psychologist Rensis…

4 min read
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How Testing Shapes Surveys That Truly Deliver

Creating a survey might seem straightforward, but crafting one that collects…

4 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

What is Correlation Analysis? And How to use it…

While many may only recall correlation analysis from the days of high school…

3 min read

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