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SightX News

Introducing AI-Powered Video Analytics: Qualitative Analysis at Scale

SightX has launched AI-Powered Video Analytics, a major step forward in automating qualitative research. This new feature analyzes video interviews in seconds, surfacing themes,...

1 min read

17 Nov, 2025

Case Studies & eBooks

Mowi Salmon Dinner

How Mowi Found Clarity in a Complex Category: The Power...

In a complex and rapidly evolving seafood category, Mowi, the world’s largest Atlantic salmon company, turned...

2 min read

14 Oct, 2025

SightX News

Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

Introducing Asynchronous Video Interviews: Humanizing Insights, at Scale

SightX now offers native asynchronous video interviews, enabling researchers to capture authentic, emotive feedback directly within...

1 min read

26 Aug, 2025

SightX News

Various charts displaying key drive analysis outputs combined with customer segmentation insights, set against a pink background

Advanced Automated Segmentation: Smarter Insights for Every Team

SightX’s new Advanced Automated Segmentation marks a leap forward in audience understanding. This capability delivers the...

2 min read

27 Oct, 2025
Glass bottle of cold brew being evaluated by survey respondents for various attributes using heat mapping, set against a yellow background

Sample Size Simplified: A Guide to Precision

Conducting a survey or research study often hinges on gathering reliable and…

5 min read
Various charts displaying key drive analysis outputs combined with customer segmentation insights, set against a pink background

Mastering Customer Segmentation: A Step-by-Step…

Customer segmentation is a powerful technique that allows businesses to break…

7 min read
Four-quadrant chart displaying key driver analysis results, highlighting the importance of different purchase drivers, set against a purple background

Cracking the Competition: Mastering Market…

Competitor analysis and competitive market research are critical tools that…

5 min read
Concept of sneakers with a check mark indicating consumer preference, set against a purple background

Customer Lifetime Value: Why It Matters and How…

Understanding and optimizing your relationship with customers is critical for…

4 min read
Series of vertically narrow screens, each displaying separate images with attribute callouts part of a survey, set against a purple background

From Unknown to Unforgettable: A Guide to Brand…

Brand awareness is often a key critical milestone that any  business needs to…

4 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

An Intro to MaxDiff

MaxDiff, short for Maximum Difference Scaling, is a powerful research…

5 min read
Concept of a sporting goods store evaluated using heat mapping research, set against a purple background

Uncovering Patterns in Survey Data:…

Survey data has long been utilized by businesses, researchers, and…

4 min read
Concept of sneakers with a check mark indicating consumer preference, set against a purple background

How to Run a Better Competitor Analysis [with…

If you want your business to thrive, you've got to understand the…

3 min read
Mobile video ad previews featuring a gym scene: a woman working out, a man doing pushups; all set against a green background

The SightX Platform in 2024: A Year with User…

Since its inception, SightX’s promise has been to accelerate time to insight…

4 min read
Concept illustration of canned beverages with poured drinks in front, set against a purple background, surrounded by viewer sentiment reactions with smiling, neutral, and sad face emojis

Nine Key Ways Generative AI is Transforming…

Market research is experiencing a significant transformation driven by…

1 min read

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