Login
Get Started

Exploring Market Research
Trends & Insights

Must-Read Headlines

Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

SightX News

Introducing Asynchronous Video Interviews: Humanizing Insights, at Scale

SightX now offers native asynchronous video interviews, enabling researchers to capture authentic, emotive feedback directly within surveys. No third-party tools or complex setups required....

1 min read

26 Aug, 2025

Case Studies & eBooks

Mowi Salmon Dinner

How Mowi Found Clarity in a Complex Category: The Power...

In a complex and rapidly evolving seafood category, Mowi, the world’s largest Atlantic salmon company, turned...

2 min read

14 Oct, 2025

SightX News

SightX logo next to ZS logo

SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep...

3 min read

30 Apr, 2025

SightX News

Various charts displaying key drive analysis outputs combined with customer segmentation insights, set against a pink background

Advanced Automated Segmentation: Smarter Insights for Every Team

SightX’s new Advanced Automated Segmentation marks a leap forward in audience understanding. This capability delivers the...

2 min read

27 Oct, 2025
3D graph analyzing multiple variables, mapping persona clusters at key intersections, set against a blue background

Top 10 AI Market Research Tools

Staying ahead of the competition requires a deep understanding of market…

5 min read
Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

How to Choose the Right Brand Insights Platform

Brand insights platforms give you the opportunity to improve your brand…

5 min read
Glass bottle of cold brew being evaluated by survey respondents for various attributes using heat mapping, set against a yellow background

How to Market a New Product: Strategies, Tools…

While the prospect of introducing something new and groundbreaking is exciting…

7 min read
Four-quadrant chart displaying key driver analysis results, highlighting the importance of different purchase drivers, set against a purple background

How to Calculate Market Size in 8 Steps

When you have a new product, service, or business idea, you'll need to…

5 min read
Series of vertically narrow screens, each displaying separate images with attribute callouts part of a survey, set against a purple background

The Market Researcher's Toolbox: Primary…

Within market research, there are two widely used techniques: primary research…

3 min read
Various charts displaying key drive analysis outputs combined with customer segmentation insights, set against a pink background

How to Write Effective Concept Testing Survey…

Your concept tests are only as good as the questions you include. When done…

7 min read
Concept of sneakers with a check mark indicating consumer preference, set against a purple background

How to Use Concept Testing Throughout Product…

In product development, concept testing is one of the most valuable (and…

12 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

10 Steps for Effective Survey Data Analysis

Surveys are foundational for gathering data on consumer preferences, attitudes…

5 min read
Concept of a sporting goods store evaluated using heat mapping research, set against a purple background

Brand Identity: What It Is, Examples, and How…

From the second we wake up to the moment we close our eyes, we are bombarded…

5 min read
Mobile video ad previews featuring a gym scene: a woman working out, a man doing pushups; all set against a green background

Leveraging TURF Analysis for Strategic Growth

Amidst the myriad of methodologies and tools available in market research, one…

3 min read

Ready to meet the next generation
of market research technology?

A market research platform for the future

Get Started