Login
Get Started

Exploring Market Research
Trends & Insights

Must-Read Headlines

SightX logo next to ZS logo

SightX News

SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep strategic consulting expertise. This first-of-its-kind partnership enables brands...

2 min read

30 Apr, 2025

SightX News

Series of vertically narrow screens, each displaying separate images with attribute callouts part of a survey, set against a purple background

SightX Feature Focus: Custom Visualization & Branding Suite

SightX’s new Custom Visualization & Branding Suite transforms the way you present consumer research by making...

1 min read

7 Apr, 2025

Customers

Insights

Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

How Pabst Brewing Combines Heritage and Innovation to Drive Growth

Pabst Brewing Company, a leader in blending heritage with innovation, partnered with SightX to overcome research...

3 min read

24 Mar, 2025

Research Resources

Concept illustration of canned beverages with poured drinks in front, set against a purple background, surrounded by viewer sentiment reactions with smiling, neutral, and sad face emojis

2025 Consumer Research Trends

The consumer research industry is rapidly transforming, driven by technological advancements, a heightened focus on data...

6 min read

20 Nov, 2024
Series of vertically narrow screens, each displaying separate images with attribute callouts part of a survey, set against a purple background

Key Methods for Optimal Market Segments &…

Have you considered that your customers are more diverse than your messaging,…

1 min read
Various charts displaying key drive analysis outputs combined with customer segmentation insights, set against a pink background

Maximizing ROI in Marketing Campaigns - Are You…

It’s always good to get a pulse of the market, the trends, the expectations,…

2 min read
3D graph analyzing multiple variables, mapping persona clusters at key intersections, set against a blue background

Information vs. Intelligence

If you’ve ever worked in the military, cybersecurity, or even corporate…

2 min read
Glass bottle of cold brew being evaluated by survey respondents for various attributes using heat mapping, set against a yellow background

An Intro to Significance Testing for Market…

If you work in the market research and insights space, you've likely come…

5 min read
Mobile device displaying a survey question about product attribute preferences, set against a red background

What is Logo Testing? How to Do It with Our…

As any branding expert knows- your logo says a lot about you.

2 min read
Various charts displaying key drive analysis outputs combined with customer segmentation insights, set against a pink background

What is Ad Testing? Is it Important? [With Free…

From differences across platforms, formats, and audiences- creating ads that…

4 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

What is Message and Claim Testing? How to…

We live in a noisy world, constantly bombarded by advertising and branded…

3 min read
Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

The 5 Types of Market Segmentation

Whether you're launching a marketing campaign or releasing a new product…

5 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

What is Conjoint Analysis? Answering the Most…

If you work in or around market research, you have most likely used or (at the…

7 min read
3D graph analyzing multiple variables, mapping persona clusters at key intersections, set against a blue background

Why You Should Be Using Text Highlighter…

In a world overflowing with information, we are all constant consumers of text…

4 min read

Ready to meet the next generation
of market research technology?

A market research platform for the future

Get Started