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SightX News

SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep strategic consulting expertise. This first-of-its-kind partnership enables brands...

2 min read

30 Apr, 2025

SightX News

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SightX Feature Focus: Custom Visualization & Branding Suite

SightX’s new Custom Visualization & Branding Suite transforms the way you present consumer research by making...

1 min read

7 Apr, 2025

Customers

Insights

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How Pabst Brewing Combines Heritage and Innovation to Drive Growth

Pabst Brewing Company, a leader in blending heritage with innovation, partnered with SightX to overcome research...

3 min read

24 Mar, 2025

Research Resources

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2025 Consumer Research Trends

The consumer research industry is rapidly transforming, driven by technological advancements, a heightened focus on data...

6 min read

20 Nov, 2024
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Five Ways to Get Creative with Heatmaps

We’ve said it before- and we'll most likely say it again: consumers are…

3 min read
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7 Tips to Optimize Your Next Concept Test

We've said it before, and we'll say it again: Concept testing is one…

7 min read
3D graph analyzing multiple variables, mapping persona clusters at key intersections, set against a blue background

SightX Accelerates Automation Roadmap with…

SightX, the leader in the future of automated market research, has announced…

1 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

Insights & Innovation: The Importance of…

As we round the corner on the pandemic and take tangible steps towards…

4 min read
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Insights: 2020 Tokyo Olympics

After a long wait, the 2020 Tokyo Olympics have (finally) arrived! 

2 min read
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11 Questions to Add to Your Brand Tracker

Building and maintaining a healthy brand is easier said than done. 

5 min read
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Reinventing Consumer Insights with A.I. Driven…

The future of our industry is agile research technology that provides…

1 min read
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Seven Findings, Seven Areas of Interest

And Their Implications for Consumer Insights Leaders Four weeks into the COVID…

7 min read
Concept illustration of canned beverages with poured drinks in front, set against a purple background, surrounded by viewer sentiment reactions with smiling, neutral, and sad face emojis

Ready, Steady, Grow

SightX co-founder, Naira Musallam, teamed up with our partners at Google and…

1 min read
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UTA IQ & SightX Release Study Of…

United Talent Agency (UTA), one of Hollywood's top major talent agencies…

2 min read

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