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SightX News

SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep strategic consulting expertise. This first-of-its-kind partnership enables brands...

2 min read

30 Apr, 2025

SightX News

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SightX Feature Focus: Custom Visualization & Branding Suite

SightX’s new Custom Visualization & Branding Suite transforms the way you present consumer research by making...

1 min read

7 Apr, 2025

Customers

Insights

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How Pabst Brewing Combines Heritage and Innovation to Drive Growth

Pabst Brewing Company, a leader in blending heritage with innovation, partnered with SightX to overcome research...

3 min read

24 Mar, 2025

Research Resources

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2025 Consumer Research Trends

The consumer research industry is rapidly transforming, driven by technological advancements, a heightened focus on data...

6 min read

20 Nov, 2024
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What Is Brand Awareness & How To Measure It

No matter the size or stage of your organization, brand awareness is essential…

4 min read
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Is Low Emissions the New Organic? Symbrosia…

Picture this: shoppers readily reaching into their wallets to pay premium…

4 min read
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Market Research and Retail: How to use consumer…

Whether you're a retail behemoth or a smaller brand making its first…

3 min read
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Key Driver Analysis Explained: What it is and…

What influences customers to buy your products? How can you drive higher rates…

5 min read
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AI Generated Content: Can You Spot It And…

Generative AI is experiencing a boom. 

4 min read
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7 Ways to Use Market Research in an Economic…

If we've learned anything in the last decade, it's that the market…

3 min read
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Gabor-Granger Explained: What it is & How…

Have you ever wondered how companies determine the price of their products or…

2 min read
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Van Westendorp Explained: What it is & how…

Pricing is a crucial factor that often determines the success (or failure) of…

3 min read
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What is Agile Market Research?

Agile market research is synonymous with flexibility, collaboration, and…

2 min read
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Consumer Psychology in the Time of COVID-19

Key Highlights as of March 20th Overwhelming majority of respondents, 76%,…

4 min read

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