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SightX News

Introducing Asynchronous Video Interviews: Humanizing Insights, at Scale

SightX now offers native asynchronous video interviews, enabling researchers to capture authentic, emotive feedback directly within surveys. No third-party tools or complex setups required....

1 min read

26 Aug, 2025

Case Studies & eBooks

Mowi Salmon Dinner

How Mowi Found Clarity in a Complex Category: The Power...

In a complex and rapidly evolving seafood category, Mowi, the world’s largest Atlantic salmon company, turned...

2 min read

14 Oct, 2025

SightX News

SightX logo next to ZS logo

SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep...

3 min read

30 Apr, 2025

SightX News

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Advanced Automated Segmentation: Smarter Insights for Every Team

SightX’s new Advanced Automated Segmentation marks a leap forward in audience understanding. This capability delivers the...

2 min read

27 Oct, 2025
Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

The 5 Types of Market Segmentation

Whether you're launching a marketing campaign or releasing a new product…

5 min read
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What is Conjoint Analysis? Answering the Most…

If you work in or around market research, you have most likely used or (at the…

7 min read
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Why You Should Be Using Text Highlighter…

In a world overflowing with information, we are all constant consumers of text…

4 min read
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What is Market Research? And How to Conduct…

Coming up with a new business idea is often the start of a great adventure.…

5 min read
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What are Online Panels in Market Research?

In the market research industry, online panels are one of the most popular…

3 min read
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What are Brand Insights?

Branding is more than just color schemes and logos. 

3 min read
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What is Concept Testing & What are the…

It’s a well-known fact that around 95% of all new ideas fail.

11 min read
Glass bottle of cold brew being evaluated by survey respondents for various attributes using heat mapping, set against a yellow background

What is Content Strategy and How to Deliver…

Content marketing is nothing new, but as many marketers already know- the…

5 min read
Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

What is Survey Logic and How Does it Work?

If you want the highest quality data from your research, you'll need to…

4 min read
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What is Ad Testing and How Do You Run…

Advertising can be a costly-if not risky- business. While great ads can…

5 min read

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