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SightX News

SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep strategic consulting expertise. This first-of-its-kind partnership enables brands...

2 min read

30 Apr, 2025

SightX News

Events

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SightX H1 2025 Recap: Research, Reimagined

SightX’s H1 2025 recap highlights powerful platform upgrades, upcoming video capabilities, major event moments, and a...

3 min read

8 Jul, 2025

Customers

Insights

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How Pabst Brewing Combines Heritage and Innovation to Drive Growth

Pabst Brewing Company, a leader in blending heritage with innovation, partnered with SightX to overcome research...

3 min read

24 Mar, 2025

Insights

Research Resources

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Customer vs. Consumer Segmentation: What’s the Difference?

Customer segmentation focuses on grouping existing buyers, while consumer segmentation targets broader audiences before purchase. Understanding...

2 min read

1 Jul, 2025
Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

11 Questions to Add to Your Brand Tracker

Building and maintaining a healthy brand is easier said than done. 

5 min read
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Reinventing Consumer Insights with A.I. Driven…

The future of our industry is agile research technology that provides…

1 min read
Mobile device displaying a survey question about product attribute preferences, set against a red background

Seven Findings, Seven Areas of Interest

And Their Implications for Consumer Insights Leaders Four weeks into the COVID…

7 min read
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Ready, Steady, Grow

SightX co-founder, Naira Musallam, teamed up with our partners at Google and…

1 min read
Mobile video ad previews featuring a gym scene: a woman working out, a man doing pushups; all set against a green background

UTA IQ & SightX Release Study Of…

United Talent Agency (UTA), one of Hollywood's top major talent agencies…

2 min read
Concept of a sporting goods store evaluated using heat mapping research, set against a purple background

Enhancing the Consumer Experience with the…

Consumer experience and green consumption are not topics typically discussed…

3 min read
Concept of sneakers with a check mark indicating consumer preference, set against a purple background

Breaking the Algorithm: The Evolution of Our…

"If any of us believes we are not addicted to our devices and digital…

1 min read
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Hope, Anxiety, and Your Products

We’ve all heard of emotional buying. Most of the time, the phrase refers to…

3 min read
Four-quadrant chart displaying key driver analysis results, highlighting the importance of different purchase drivers, set against a purple background

Smart Solutions for Extraordinary Times: How…

Today our lives are more complex than ever before—but our physical lives are…

1 min read
3D graph analyzing multiple variables, mapping persona clusters at key intersections, set against a blue background

Insights & Innovation: Getting Past…

Do our self-identified labels polarize us more than our actual policy opinions…

1 min read

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