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SightX News

SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep strategic consulting expertise. This first-of-its-kind partnership enables brands...

2 min read

30 Apr, 2025

SightX News

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SightX Feature Focus: Custom Visualization & Branding Suite

SightX’s new Custom Visualization & Branding Suite transforms the way you present consumer research by making...

1 min read

7 Apr, 2025

Customers

Insights

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How Pabst Brewing Combines Heritage and Innovation to Drive Growth

Pabst Brewing Company, a leader in blending heritage with innovation, partnered with SightX to overcome research...

3 min read

24 Mar, 2025

Research Resources

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2025 Consumer Research Trends

The consumer research industry is rapidly transforming, driven by technological advancements, a heightened focus on data...

6 min read

20 Nov, 2024
Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

Beyond Buzzwords: What is Natural Language…

Out of the Weeds, Part II In the first article of our Beyond Buzzwords series…

3 min read
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Getting Started with DIY Market Research

As both research departments and budgets shrink, it’s becoming increasingly…

5 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

7 Tips for Conducting an Effective Maxdiff…

MaxDiff, short for Maximum Difference Scaling, is a technique used in consumer…

2 min read
Concept of a sporting goods store evaluated using heat mapping research, set against a purple background

Data Privacy & Generative AI in Market…

In the digital age, data privacy and security are paramount, especially when…

2 min read
Concept illustration of canned beverages with poured drinks in front, set against a purple background, surrounded by viewer sentiment reactions with smiling, neutral, and sad face emojis

How to Conduct Consumer Insights Research

Understanding consumer behavior is essential for companies aiming to stay…

6 min read
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6 Ways to Use Generative AI for Market Research

Generative AI is a type of artificial intelligence designed to generate new…

4 min read
3D graph analyzing multiple variables, mapping persona clusters at key intersections, set against a blue background

8 Types of Market Research (Updated 2024)

Market research is the process of gathering, analyzing, and interpreting…

5 min read
Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

Unleashing the Power of Survey Pages with…

When designing a survey, many factors come into play. Of course, you’ll need…

3 min read
Glass bottle of cold brew being evaluated by survey respondents for various attributes using heat mapping, set against a yellow background

What Are Embedded Variables? And How Can I Use…

In the world of survey design, embedded variables (EV) are a powerful tool…

3 min read
Four-quadrant chart displaying key driver analysis results, highlighting the importance of different purchase drivers, set against a purple background

How to Use Natural Language Processing in…

Technology drives innovation and change. 

4 min read

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