Login
Get Started

Exploring Market Research
Trends & Insights

Must-Read Headlines

Series of vertically narrow screens, each displaying separate images with attribute callouts part of a survey, set against a purple background

SightX News

SightX Feature Focus: Custom Visualization & Branding Suite

SightX’s new Custom Visualization & Branding Suite transforms the way you present consumer research by making it fully customizable and on-brand. With features like...

1 min read

7 Apr, 2025

Case Studies & eBooks

Events

Concept of sneakers with a check mark indicating consumer preference, set against a purple background

Balancing Speed, Cost, and Quality in a Changing Landscape

AI is revolutionizing consumer insights by enabling faster, more intuitive, and cost-effective research. In a recent...

4 min read

4 Apr, 2025

Customers

Insights

Case Studies & eBooks

Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

How Pabst Brewing Combines Heritage and Innovation to Drive Growth

Pabst Brewing Company, a leader in blending heritage with innovation, partnered with SightX to overcome research...

3 min read

24 Mar, 2025

Research Resources

Concept illustration of canned beverages with poured drinks in front, set against a purple background, surrounded by viewer sentiment reactions with smiling, neutral, and sad face emojis

2025 Consumer Research Trends

The consumer research industry is rapidly transforming, driven by technological advancements, a heightened focus on data...

6 min read

20 Nov, 2024
Concept of sneakers with a check mark indicating consumer preference, set against a purple background

How to Use Concept Testing Throughout Product…

In product development, concept testing is one of the most valuable (and…

12 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

10 Steps for Effective Survey Data Analysis

Surveys are foundational for gathering data on consumer preferences, attitudes…

5 min read
Concept of a sporting goods store evaluated using heat mapping research, set against a purple background

Brand Identity: What It Is, Examples, and How…

From the second we wake up to the moment we close our eyes, we are bombarded…

5 min read
Mobile video ad previews featuring a gym scene: a woman working out, a man doing pushups; all set against a green background

Leveraging TURF Analysis for Strategic Growth

Amidst the myriad of methodologies and tools available in market research, one…

3 min read
Concept illustration of canned beverages with poured drinks in front, set against a purple background, surrounded by viewer sentiment reactions with smiling, neutral, and sad face emojis

SightX and Netquest Announce Global Strategic…

On May 14, 2024 SightX and Netquest Announce Global Strategic Partnership to…

2 min read
Mobile device displaying a survey question about product attribute preferences, set against a red background

8 Expert Tips for Product Pricing Success

Setting the right price for your products can mean the difference between…

5 min read
Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

Ten Quantitative Product Research and…

Quantitative methodologies are crucial in uncovering actionable product…

6 min read
Four-quadrant chart displaying key driver analysis results, highlighting the importance of different purchase drivers, set against a purple background

What is Brand Equity? And How Can You Create It?

Think about some of the biggest brands in the world. Apple, Nike, Starbucks,…

6 min read
3D graph analyzing multiple variables, mapping persona clusters at key intersections, set against a blue background

Concept Validation Strategies and Methods

  When you're ready to validate a new idea, concept testing is one of the…

9 min read
Glass bottle of cold brew being evaluated by survey respondents for various attributes using heat mapping, set against a yellow background

A Complete Guide to Price Sensitivity Testing (…

Pricing is both an art and a science, requiring you to strike a delicate…

3 min read

Ready to meet the next generation
of market research technology?

A market research platform for the future

Get Started