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SightX News

SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep strategic consulting expertise. This first-of-its-kind partnership enables brands...

2 min read

30 Apr, 2025

SightX News

Events

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SightX H1 2025 Recap: Research, Reimagined

SightX’s H1 2025 recap highlights powerful platform upgrades, upcoming video capabilities, major event moments, and a...

3 min read

8 Jul, 2025

Customers

Insights

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How Pabst Brewing Combines Heritage and Innovation to Drive Growth

Pabst Brewing Company, a leader in blending heritage with innovation, partnered with SightX to overcome research...

3 min read

24 Mar, 2025

Insights

Research Resources

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Customer vs. Consumer Segmentation: What’s the Difference?

Customer segmentation focuses on grouping existing buyers, while consumer segmentation targets broader audiences before purchase. Understanding...

2 min read

1 Jul, 2025
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How to Use Natural Language Processing in…

Technology drives innovation and change. 

4 min read
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What is Weighting And Why Is it Used in Market…

No matter the type of study you run, the ultimate goal of your research is to…

3 min read
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How to Conduct Pricing Research to Maximize…

Your pricing is nothing to take lightly. Like it or not, the number you choose…

4 min read
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8 Market Research Studies Every Startup Should…

Starting a new business can be a lot like starting an exciting adventure. But…

5 min read
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10 Prompt-Writing Tips for Using Generative AI…

You might be familiar with the acronym GIGO. It stands for Garbage In, Garbage…

3 min read
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The Complete Guide to Marketing Research: Tools…

In marketing, success isn't just about creating memorable campaigns or…

4 min read
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4 Tips for Using Generative AI in Your Market…

Since ChatGPT burst onto the scene in 2022, Generative AI has promised to…

4 min read
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The Complete Guide to Product Development…

It’s been said that around 95% of all new product ideas fail. Now- to be fair…

5 min read
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What is Net Promoter Score? How to Calculate…

For over a decade, the Net Promoter Score (NPS) has been one of the most…

5 min read
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What is Zero-Party Data?

A cookie-less future is coming. And before you panic, no- not that kind of…

2 min read

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