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SightX News

Introducing AI-Powered Video Analytics: Qualitative Analysis at Scale

SightX has launched AI-Powered Video Analytics, a major step forward in automating qualitative research. This new feature analyzes video interviews in seconds, surfacing themes,...

1 min read

17 Nov, 2025

Case Studies & eBooks

Mowi Salmon Dinner

How Mowi Found Clarity in a Complex Category: The Power...

In a complex and rapidly evolving seafood category, Mowi, the world’s largest Atlantic salmon company, turned...

2 min read

14 Oct, 2025

SightX News

Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

Introducing Asynchronous Video Interviews: Humanizing Insights, at Scale

SightX now offers native asynchronous video interviews, enabling researchers to capture authentic, emotive feedback directly within...

1 min read

26 Aug, 2025

SightX News

Various charts displaying key drive analysis outputs combined with customer segmentation insights, set against a pink background

Advanced Automated Segmentation: Smarter Insights for Every Team

SightX’s new Advanced Automated Segmentation marks a leap forward in audience understanding. This capability delivers the...

2 min read

27 Oct, 2025
Concept of a sporting goods store evaluated using heat mapping research, set against a purple background

The Automation of Curiosity

Every other week I come across yet another article purporting new ways to…

3 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

Survey Design: How to Create More Effective…

A survey is often the best way to get information and feedback to use in your…

6 min read
Mobile video ad previews featuring a gym scene: a woman working out, a man doing pushups; all set against a green background

SightX Adds Market Research Industry Leader…

SightX, an A.I powered consumer intelligence platform, announced that Kristin…

1 min read
3D graph analyzing multiple variables, mapping persona clusters at key intersections, set against a blue background

SightX (formerly Frontier7) Announces Global…

Maloney McCall’s prior start-up success provides perfect template for SightX…

1 min read
Glass bottle of cold brew being evaluated by survey respondents for various attributes using heat mapping, set against a yellow background

Just Like Content, Context is King

Suppose you are asked to assess the impact of a brand's messaging, an…

2 min read
Mobile video ad previews featuring a gym scene: a woman working out, a man doing pushups; all set against a green background

Is Customer Loyalty Dead or Are You Doing It…

“Is customer loyalty dead?”- we get this question a lot. And due to changing…

4 min read
Various charts displaying key drive analysis outputs combined with customer segmentation insights, set against a pink background

I Pity The Fool: Correlations, Predictions, and…

Nobody likes to be fooled. The majority of us want to know that they are being…

1 min read
Mobile device displaying a survey question about product attribute preferences, set against a red background

Frontier7 Announces Exciting Re-brand to SightX

New brand reflects the Company’s mission to enable agile data driven decision…

1 min read
Various charts displaying key drive analysis outputs combined with customer segmentation insights, set against a pink background

Curiosity is Your Biggest Competitive Advantage

“Curiosity is the most superficial of all of the affections; it changes its…

2 min read
Series of vertically narrow screens, each displaying separate images with attribute callouts part of a survey, set against a purple background

Consumer Segmentation: Maybe You Could Be Doing…

Have you ever considered that your customers may be more diverse than your…

3 min read

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