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SightX News
SightX and ZS Partner to Transform Consumer Research
SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep strategic consulting expertise. This first-of-its-kind partnership enables brands...
2 min read
30 Apr, 2025
SightX News
Events
SightX H1 2025 Recap: Research, Reimagined
SightX’s H1 2025 recap highlights powerful platform upgrades, upcoming video capabilities, major event moments, and a...
3 min read
8 Jul, 2025
Customers
Insights
How Pabst Brewing Combines Heritage and Innovation to Drive Growth
Pabst Brewing Company, a leader in blending heritage with innovation, partnered with SightX to overcome research...
3 min read
24 Mar, 2025
Insights
Research Resources
Customer vs. Consumer Segmentation: What’s the Difference?
Customer segmentation focuses on grouping existing buyers, while consumer segmentation targets broader audiences before purchase. Understanding...
2 min read
1 Jul, 2025
2 min read
