Blogs | SightX

Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

The 5 Types of Market Segmentation

Whether you're launching a marketing campaign or releasing a new product…

5 min read 7 September, 2023

Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

What is Conjoint Analysis? Answering the Most…

If you work in or around market research, you have most likely used or (at the…

7 min read 6 July, 2020

3D graph analyzing multiple variables, mapping persona clusters at key intersections, set against a blue background

Why You Should Be Using Text Highlighter…

In a world overflowing with information, we are all constant consumers of text…

4 min read 27 September, 2023

Four-quadrant chart displaying key driver analysis results, highlighting the importance of different purchase drivers, set against a purple background

What is Market Research? And How to Conduct…

Coming up with a new business idea is often the start of a great adventure.…

5 min read 17 February, 2022

Glass bottle of cold brew being evaluated by survey respondents for various attributes using heat mapping, set against a yellow background

What are Online Panels in Market Research?

In the market research industry, online panels are one of the most popular…

3 min read 29 August, 2023

Concept illustration of canned beverages with poured drinks in front, set against a purple background, surrounded by viewer sentiment reactions with smiling, neutral, and sad face emojis

What are Brand Insights?

Branding is more than just color schemes and logos.

3 min read 7 March, 2022

What is Concept Testing & What are the…

It’s a well-known fact that around 95% of all new ideas fail.

11 min read 28 January, 2021

What is Content Strategy and How to Deliver…

Content marketing is nothing new, but as many marketers already know- the…

5 min read 9 September, 2021

What is Survey Logic and How Does it Work?

If you want the highest quality data from your research, you'll need to…

4 min read 11 May, 2021

What is Ad Testing and How Do You Run…

Advertising can be a costly-if not risky- business. While great ads can…

5 min read 3 March, 2021

Exploring Market Research
Trends & Insights

Must-Read Headlines

SightX Joins Rep Data to Accelerate the Future of End-to-End, High-Quality Research

How Mowi Found Clarity in a Complex Category: The Power...

Introducing Asynchronous Video Interviews: Humanizing Insights, at Scale

Advanced Automated Segmentation: Smarter Insights for Every Team

The 5 Types of Market Segmentation

What is Conjoint Analysis? Answering the Most…

Why You Should Be Using Text Highlighter…

What is Market Research? And How to Conduct…

What are Online Panels in Market Research?

What are Brand Insights?

What is Concept Testing & What are the…

What is Content Strategy and How to Deliver…

What is Survey Logic and How Does it Work?

What is Ad Testing and How Do You Run…

Exploring Market Research Trends & Insights

Must-Read Headlines

SightX Joins Rep Data to Accelerate the Future of End-to-End, High-Quality Research

How Mowi Found Clarity in a Complex Category: The Power...

Introducing Asynchronous Video Interviews: Humanizing Insights, at Scale

Advanced Automated Segmentation: Smarter Insights for Every Team

The 5 Types of Market Segmentation

What is Conjoint Analysis? Answering the Most…

Why You Should Be Using Text Highlighter…

What is Market Research? And How to Conduct…

What are Online Panels in Market Research?

What are Brand Insights?

What is Concept Testing & What are the…

What is Content Strategy and How to Deliver…

What is Survey Logic and How Does it Work?

What is Ad Testing and How Do You Run…

Exploring Market Research
Trends & Insights