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SightX News

Introducing Asynchronous Video Interviews: Humanizing Insights, at Scale

SightX now offers native asynchronous video interviews, enabling researchers to capture authentic, emotive feedback directly within surveys. No third-party tools or complex setups required....

1 min read

26 Aug, 2025

Case Studies & eBooks

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From Veggie Burgers to Pizza Stars: How Dr. Praeger’s Built...

Dr. Praeger’s has long been known for its clean-label veggie burgers—but as the brand expands into...

1 min read

21 Jul, 2025

SightX News

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SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep...

2 min read

30 Apr, 2025

SightX News

Events

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SightX H1 2025 Recap: Research, Reimagined

SightX’s H1 2025 recap highlights powerful platform upgrades, upcoming video capabilities, major event moments, and a...

3 min read

8 Jul, 2025
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9 Key Ways Generative AI is Transforming…

Market research is experiencing a significant transformation driven by…

1 min read
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Numbers or Narratives? Decoding Survey…

Surveys are among the most versatile tools in market research, capable of…

4 min read
Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

Core Themes from TMRE24

It was great to attend last week's TMRE 2024 in Orlando, FL, engage with…

2 min read
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Unlocking the Power of the Likert Scale in…

What is a Likert Scale? The Likert scale, developed by psychologist Rensis…

4 min read
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How Testing Shapes Surveys That Truly Deliver

Creating a survey might seem straightforward, but crafting one that collects…

4 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

What is Correlation Analysis? And How to use it…

While many may only recall correlation analysis from the days of high school…

3 min read
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Demystifying Correlation in Research

Correlation is one of the most fundamental statistical concepts used in…

4 min read
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Market Research Made Easy: Insights from the…

Market research (MR) is an important practice for any successful business.…

4 min read
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The Essentials of Social Listening: What It Is…

What is Social Listening? Social listening involves analyzing online…

3 min read
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Nine Key Ways Generative AI is Transforming…

It's commonly understood that market research has been undergoing a major…

4 min read

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