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SightX News

SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep strategic consulting expertise. This first-of-its-kind partnership enables brands...

2 min read

30 Apr, 2025

SightX News

Events

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SightX H1 2025 Recap: Research, Reimagined

SightX’s H1 2025 recap highlights powerful platform upgrades, upcoming video capabilities, major event moments, and a...

3 min read

8 Jul, 2025

Customers

Insights

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How Pabst Brewing Combines Heritage and Innovation to Drive Growth

Pabst Brewing Company, a leader in blending heritage with innovation, partnered with SightX to overcome research...

3 min read

24 Mar, 2025

Insights

Research Resources

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Customer vs. Consumer Segmentation: What’s the Difference?

Customer segmentation focuses on grouping existing buyers, while consumer segmentation targets broader audiences before purchase. Understanding...

2 min read

1 Jul, 2025
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Numbers or Narratives? Decoding Survey…

Surveys are among the most versatile tools in market research, capable of…

4 min read
Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

Core Themes from TMRE24

It was great to attend last week's TMRE 2024 in Orlando, FL, engage with…

2 min read
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Unlocking the Power of the Likert Scale in…

What is a Likert Scale? The Likert scale, developed by psychologist Rensis…

4 min read
3D graph analyzing multiple variables, mapping persona clusters at key intersections, set against a blue background

How Testing Shapes Surveys That Truly Deliver

Creating a survey might seem straightforward, but crafting one that collects…

4 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

What is Correlation Analysis? And How to use it…

While many may only recall correlation analysis from the days of high school…

3 min read
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Demystifying Correlation in Research

Correlation is one of the most fundamental statistical concepts used in…

4 min read
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Market Research Made Easy: Insights from the…

Market research (MR) is an important practice for any successful business.…

4 min read
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The Essentials of Social Listening: What It Is…

What is Social Listening? Social listening involves analyzing online…

3 min read
Concept of sneakers with a check mark indicating consumer preference, set against a purple background

Nine Key Ways Generative AI is Transforming…

It's commonly understood that market research has been undergoing a major…

4 min read
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Understanding Brand Recall: Why it’s Crucial…

In a crowded marketplace, where countless brands compete for attention, making…

5 min read

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