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Rep Data + SightX Announcement Blog Post

SightX Joins Rep Data to Accelerate the Future of End-to-End, High-Quality Research

SightX has been acquired by Rep Data, bringing together an end-to-end research platform with full-service data collection and industry-leading response quality infrastructure. The partnership...

2 min read

14 Apr, 2026

Case Studies & eBooks

Mowi Salmon Dinner

How Mowi Found Clarity in a Complex Category: The Power...

In a complex and rapidly evolving seafood category, Mowi, the world’s largest Atlantic salmon company, turned...

2 min read

14 Oct, 2025

SightX News

Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

Introducing Asynchronous Video Interviews: Humanizing Insights, at Scale

SightX now offers native asynchronous video interviews, enabling researchers to capture authentic, emotive feedback directly within...

1 min read

26 Aug, 2025

SightX News

Various charts displaying key drive analysis outputs combined with customer segmentation insights, set against a pink background

Advanced Automated Segmentation: Smarter Insights for Every Team

SightX’s new Advanced Automated Segmentation marks a leap forward in audience understanding. This capability delivers the...

2 min read

27 Oct, 2025
Rep Data + SightX Announcement Blog Post

SightX Joins Rep Data to Accelerate the Future…

SightX has been acquired by Rep Data, bringing together an end-to-end research…

2 min read
Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

How High-Performing Teams Run Rapid Concept…

High-performing teams evaluate ideas early to avoid investing in concepts that…

2 min read
SightX Q1 Update Feat Image

The Next Phase of AI in Research: From Analysis…

SightX’s Q1 2026 platform update marks a shift in how AI supports modern…

2 min read
3D graph analyzing multiple variables, mapping persona clusters at key intersections, set against a blue background

How High-Performing Teams Turn Research…

Research has traditionally been run as a series of one-off projects; designed…

2 min read
Glass bottle of cold brew being evaluated by survey respondents for various attributes using heat mapping, set against a yellow background

The Modern Consumer Research Operating Model

Modern consumer research has shifted from isolated studies to a connected…

1 min read
Four-quadrant chart displaying key driver analysis results, highlighting the importance of different purchase drivers, set against a purple background

What Insights Leaders Are Reading Right Now:…

Consumer research is evolving quickly as insights teams balance speed, deeper…

3 min read
Various charts displaying key drive analysis outputs combined with customer segmentation insights, set against a pink background

What Modern Research Success Looks Like in the…

Modernizing consumer research doesn’t require a multi-year transformation. In…

1 min read
Series of vertically narrow screens, each displaying separate images with attribute callouts part of a survey, set against a purple background

How Modern Teams Evaluate Consumer Research…

Modern teams evaluate consumer research platforms differently than they did in…

2 min read
Concept of sneakers with a check mark indicating consumer preference, set against a purple background

From Ideas to Impact: The Modern Consumer…

Modern consumer research is shifting from isolated studies to connected…

2 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

The Core Principles of Modern Consumer Research

Modern consumer research is shaped less by tools and more by the principles…

1 min read

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