Have you considered that your customers are more diverse than your messaging, branding, or outreach strategies?
In our post-demographic age consumers continuously construct (and reconstruct) their identities, making delineations based on age, gender, ethnicity, income, or education far less effective than previously thought.
Check out our latest on-demand webinar to learn how to reimagine your customer segments (or uncover new ones) with a fresh approach, sound methodology, and a little help from automation.
During this discussion, we cover:
- The pitfalls of segmentation methods that rely too heavily on demographic and geographic data.
- Expert tips to level up your segmentation techniques.
- How behavioral and psychographic data points can play a larger role in your segmentation efforts.
- And how to incorporate qualitative insights for more robust personas.
This webinar was originally hosted by Greenbook.
If you're interested in learning more about market segmentation, we'd recommend our blog:
Consumer Segmentation: Maybe You Could Be Doing it Better.
And, if you're ready to reimagine your market segments we are here to help! Just hit the "Request a Demo" button on the right-hand side of the page.
