Concept Testing for New Product Development
Validate and refine your new product ideas with robust concept testing tools.
Trusted by the worlds most iconic brands
AI-Driven
Harness the power of GPT to create tests, analyze data, and summarize findings instantly with a prompt. Making concept testing faster, easier, and more accurate than ever before.
Flexible & Scalable
Get access to a robust suite of product concept testing tools. Allowing you to start, expand, and scale your product research as you grow.
Easy to Use
SightX's intuitive interface makes it easy to screen product concepts, test features, and optimize pricing- no advanced expertise required.
Save Time
Don't waste time drafting concept tests or summarizing your findings. Let AI do the heavy lifting, so you can focus on finding and applying the product insights that matter.
Don’t just take our word for it, see what our customers have to say
“The SightX platform has been a breath of fresh air”
The platform is incredibly intuitive and allows me to create fairly complex study designs in a fraction of the time I used to spend with our previous provider. Also, the team has been amazing in partnering with me to make sure we get projects into field on a timely manner, sometimes working after hours or even during the weekend to make sure projects get launched.Bill D., verified G2 review
Smarter tools. Faster results. Better insights.
Surveys + Templates
Build from scratch, use the template library, or work with AI to create surveys, tests, and experiments.
Experiments
Get access to advanced experiments, from concept testing to pricing studies, and everything in between.
Audience Quotas
Set audience quotas in platform to ensure you only collect data from your target audience.
Automated Analysis + Reporting
Let SightX do the heavy lifting with automated analysis and AI-enabled reporting.
FAQ: Concept Testing for New Product Development
A concept testing platform (or software) is an online tool used by businesses to run concept tests, gather consumer responses, and analyze the results. Ultimately, the data will yield insights about the the audience surveyed and will inform strategic decision making.
Concept testing platforms allow you to screen your product concepts, test new ideas, and find ways to perfect your new product designs before they hit the market. If you want to learn more about leverage concept testing for creating better products, check out our guide here: The Power of Concept Testing in New Product Development.
We understand that concept testing has historically been seen as costly, time consuming, and not widely accessible. So we decided to change that. SightX is an AI-powered platform, purpose built for market research and concept testing. Work with our Generative AI Research Consultant, Ada, to build surveys and concept testing studies from a simple prompt. Set audience targeting parameters in-app to ensure relevant responses. And use AI to analyze, summarize, and report on your data instantly.