End-to-End Market Research & Consumer

Insights Software

Meet the next generation of consumer insights technology: a single, unified solution for consumer engagement, understanding, advanced analysis, and reporting.

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Survey Tools

Online surveys as simple or complex as your use-case requires, with all of the flexibility needed for agile market research. Utilize expertly crafted templates to streamline your process or easily create custom surveys with our intuitive platform.

Full flexibility for any use case

Complex logic for a dynamic survey flow

Custom design, image, and video display options

Seamless collaboration with teammates

Multi-language translations for global insights

Automated Data Analysis

Power your business with real-time, actionable insights. Automated analytics across a wide range of advanced capabilities help you lead from the front with data-driven decision making.

Concept Testing

Analyze feedback from your target audiences throughout the entire product life cycle. Develop and refine high-potential concepts, identify new consumer segments, and hone-in on a strong go-to-market strategy.

Build customized concept tests

Display any number of messages, videos, or images

Utilize monadic A/B testing or comparison tests

Assign quotas and randomize exposure

MaxDiff Analysis

Measure the relative importance, or level of preference, for your product features, attributes, side effects, and more. MaxDiff experiments will help you discover which attributes and messaging resonate the best with your audience.

MaxDiff Made Simple

With SightX’s automated MaxDiff test, all you need to do is specify the product attributes you want to test and let the platform do the rest.

Balanced Experiment Design

Let the platform take your inputs and generate a randomized experiment, ensuring that each item is shown an equal number of times to reduce bias.

Model Real Consumer Decision-Making

Ask respondents to directly make trade-offs between your attributes to find the relative preference of each.

Automated Conjoint Analysis

Identify how consumers explicitly (and implicitly) make their purchasing decisions. Assess how consumers evaluate your product and the value they place on each attribute to optimize your product features and pricing.

Conjoint Made Simple

Specify the features, pricing, or configuration you’d like to test and let the software generate a balanced conjoint experiment.


Optimize your product features and pricing no matter your industry, from consumer goods, to subscription bundles, and more.

Real-Time Analytics

Get insights in real-time to make data-driven decisions that impact every level of your organization.

Market Segmentation

Define segments and develop buyer personas based on survey results. Or use SightX’s machine learning to uncover segments you may have missed based on behavioral and psychographic data.





Online Panels

Reach millions of consumers globally across 100+ countries for unmatched reach. We work to actively ensure you only receive high-quality data through multiple layers of testing.

Compliance to industry-leading standards

Cost effective and scalable

Precise audience targeting

Reliable data

Brand Tracking

Uncover the ROI of your branding efforts. Get real-time insights from your target market on key brand metrics, consumer perceptions, competitors, and more.

Net Promoter Score

Attitude and Usage

Brand Perception

Brand Preference

Natural Language Processing

Analyze product reviews, Net Promoter Score (NPS) comments, and open-ended text responses to discover deep qualitative insights. View results by topic, keyword, or sentiment to uncover trends, challenges, and opportunities for growth.

Real-time sentiment and thematic analysis

Analyze sentiment by topic and response

Filter and compare text across variables


Perfect creative assets with direct interaction on images from respondents. Gather insights on everything from prototypes and ads to shelf-placement and packaging.

Discover how consumers engage with your collateral

Test prototypes, advertisements, messaging, shelf placement, and more.

Identify your strongest assets

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Research Services

Need assistance? Let our team of in-house experts guide you through every step of the research process. From survey development to analysis support and everything in-between!

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Accelerate Your Research

Let our experts guide you through your next project to learn how to streamline your process.

Gain Deeper Insights

Schedule a post-project analysis to review your dashboards with a member of our research team.

On-demand Support

Online, over the phone, or through our help desk, SightX is an extension of your team.

Market Research Services

Join hundreds of companies growing with SightX

Find out what agile insights can do for your organization