sightx

Market Research Software for all of your needs

sightx

Consumer Surveys

Custom market research to engage at any point in the consumer journey. Have it be as simple or as complex as needed. Survey features include:

All question types

Complex logic for dynamic survey delivery

Custom design, image and video display

And many more...

sightx
sightx
sightx

MaxDiff Analysis


Our MaxDiff experiment is not only automated, but also executed with a balanced design. Users can immediately determine which claims or attributes are the most effective for their product, concept, or message.


Balanced Design

SightX automatically generates a balanced design experiment.

Real Time Analytics

Overall results are analyzed and presented in real-time.

Segmentation

Segment the results based on any control group with a click of a button.
sightx

MaxDiff Analysis

Our MaxDiff experiment is not only automated, but also executed with a balanced design. Users can immediately determine which claims or attributes are the most effective for their product, concept, or message.

Balanced Design

SightX automatically generates balanced design experiment.

Real Time Analytics

Overall results are analyzed and presented in real-time.

Segmentation

Segment the results based on any control group with a click of a button.
sightx

Concept Test


Engage consumers with one or multiple media, advertising, or product concepts such as videos or images. Not only save time, but most importantly maximize the effectiveness of your campaigns with instant insights.

Build your own custom concept test study

Display any number of messages, videos, or images

Design monadic A/B testing or comparison tests

Assign quotas and randomize exposure

sightx
sightx
sightx

Conjoint Analysis


Use the Choice Based Conjoint experiment to measure the value that consumers place on certain features of a product or service. Optimize your product development and forecast the likely acceptance of your product or service in the market.


Simple Set-up

Step-by-step set-up to be able to launch within minutes.

Balanced Design

SightX automatically generates a balanced design experiment.

Real Time Analytics

Instantly analyze results, and reliably predict the success of your product.

sightx

Conjoint Analysis


Use the Choice Based Conjoint experiment to measure the value that consumers place on certain features of a product or service. Optimize your product development and forecast the likely acceptance of your product or service in the market.


Simple Set-up

Step-by-step set-up to be able to launch within minutes.

Balanced Design

SightX automatically generates a balanced design experiment.

Real Time Analytics

Instantly analyze results, and reliably predict the success of your product.

sightx
sightx

Segmentation Research


Utilize multiple tools to create consumer segments. Manually develop pre-determined segments or allow the SightX platform to automatically create consumer segments for you. In any project create any of the following segmentations:


sightx
sightx

NPS Measurement


Measure and improve your overall customer satisfaction, satisfaction with a product or service, or loyalty to your brand.

sightx

NPS Measurement

Identify your Promoters, Passives, and Detractors.
sightx

NPS Analysis

Compare and contrast across groups. Understand the 'why’.
sightx

Take Action

Know the health of your business. Drive your company to act.


0 1 2 3 4 5 6 7 8 9 10
sightx
sightx

Natural Language Processing

Get insights and sentiment from open-ended survey questions, NPS comments, product reviews, etc. Instantly distill text into readable themes and topics.

Real-time sentiment and thematic analysis

Analyze sentiment by topic and response

Filter and compare text across variables

sightx

Natural Language Processing


Get insights and sentiment from open-ended survey questions, NPS comments, product reviews, etc. Instantly distill text into readable themes and topics.

Real-time sentiment and thematic analysis

Analyze sentiment by topic and response

Filter and compare text across variables

sightx
sightx

Brand Tracking


Continuously monitor the health of your brand and the level of your consumers' engagement. Most importantly analyze and react to your consumers in real-time.

Brand Equity

Understand and strengthen brand equity.

Brand Health Tracking

Understand the relationship with your consumers over time.

Brand Perceptions

Analyze and improve brand perceptions.

sightx


Automating Curiosity