Retail Industry Consumer Research & Analysis
The retail landscape is ever-changing. Can your company stay ahead of the curve? Put consumers at the center of your business to attract new shoppers and retain your loyal customers. Investigate shopper behavior, trends, and factors that influence purchasing decisions to stay ahead of your competitors.
Apply consumer insights k at every level of your company to deliver in-store and online experiences that keep customers coming back for more.
Customer Experience Solutions
Gather feedback from your target market to better meet their needs and maximize your ROI. Uncover the key drivers of positive customer experiences and better understand the negative to guide your CX strategy.
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Brand Tracking
Measure, track, and benchmark your brand performance over time. Monitor the competitive landscape and use key indicators like brand awareness, perception, loyalty, and more to find new ways to gain a competitive advantage.
Uncover key drivers of brand loyalty
Identify incoming market trends
Monitor the competition
Marketing & Advertising Solutions
Use audience insights to perfect your marketing and advertising assets. Find the messaging and design that best stands out for higher levels of engagement from your target market.
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Pricing Research Tools
Explore pricing strategies with agile pricing research methodologies. Test price sensitivity, explore price ranges, and discover an optimal price point to maximize revenue without compromising demand.
Explore new pricing strategies
Find an optimal price point
Maximize revenue
Product Research Tools
Analyze whitespace, evaluate concepts, test prototypes, optimize features, and discover new market segments through innovative and agile product research. Discover where consumers place their value and what you can do to develop products people obsess over.
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Consumer Research Services
Gain access to the best thinking in the consumer insights field with assisted marketing and advertising research services. Our team of in-house experts will guide you through every step in the consumer research process.
Robust Insights. Agile Workflow.
SightX is the next generation of consumer insights technology, an end-to-end platform that enables you to challenge conventional thinking and accelerate your growth. We empower teams to learn at the speed of their consumers. The result? Organizations that can stay ahead of trends and quickly identify changing consumer behaviors and preferences.
Accelerate Your Growth
In today’s modern economy, you need to adapt and learn at the speed of the consumer. SightX helps you engage and understand consumer preferences, behaviors, and trends more efficiently than ever before.
Automated Analysis
Our flexible real-time dashboards put advanced analysis capabilities right at your fingertips. Understand your audiences and use actionable insights to power your business with data-driven decision-making.
Save Time & Reduce Costs
Reduce turnaround times from months and weeks to days and hours. Launch surveys within minutes, and receive fully analyzed results in real-time. SightX users save an average of 50% on their research costs.
Expert On-Demand Support
Our platform was built on a foundation of automation and powerful methodologies. So let our team of in-house research pros help you make the most of it! From simple scripting to full-service, we can handle it all.